A Message for Ambitious Copywriters Who Are Currently Writing Copy for a Company or Advertising Agency
In My 33 Years of Writing Copy,
I've Discovered Something
Extremely Important ...
There are Two Types of Copywriter ...
The First is The Copywriter Who Sees Their Work as "Just a Job to Pay the Bills" And The Second is The Copywriter Who Is Super-Ambitious, Constantly Wants to Improve, and Become One of The Very Best ...
If The Latter Describes You, Then Pay Close Attention to This Web Page ...
You're Going to Discover a Powerful Resource That Will Help You Reach Your Personal and Professional Goals
Even Better ... There's a 99% Probability Your Company or Agency Will Pay for Access to This Resource ...
QUICK SUMMARY
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The Aspen School of Copywriting is an online training platform that gives you all the resources you need to become an even stronger copywriter.
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Resources will help you become faster, more versatile, and more productive.
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Created specifically for professional copywriters who write copy for agencies or companies.
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Over 300 training videos cover every aspect of copywriting.
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Additional resources to help with constant improvement.
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Your agency or company will likely pay for access. They will be excited that you want to improve your skills.
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Additional content and resources provided every 2 weeks.
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Full details below.
From the desk of Scott Martin, professional copywriter. Aspen, Colorado.
On this page, you're going to discover a powerful and proven resource that will help you become a stronger, more versatile, faster, and more productive copywriter. I've also included a video and essay about what it really takes to reach the next level in your career.
I encourage you to read all the copy and watch all the videos ... if constant improvement is important to you.
This page is for ...
- Direct response copywriters
- Branding copywriters
- Content writers
- Corporate writers
- Every professional marketing writer who works in the agency or corporate environment.
Please continue by watching the video below. I describe and detail how to become a super-successful copywriter.
FREE VIDEO PRESENTATION … FOR PROFESSIONAL COPYWRITERS …
"THE 5 PILLARS OF
COPYWRITER SUCCESS"
Hit the PLAY Button Right Now to Discover …
- A full description of the "5 pillars."
- Why these "pillars" are so vital for your success.
- How to incorporate them into your career ... without spending vast amounts of money ... or any money.
- A surprising fact ... your company desperately wants you to build these "5 pillars."
- The one "pillar" that's more important than all the others ... by far.
- A huge change coming in the world of copywriting and content ... and what this means for you.
WARNING! … This video gives you the raw, unvarnished truth about being a super-successful copywriter. You'll only get this crucial information here.
THIS INFORMATION IS ALL ABOUT YOU … AND YOUR SUCCESS …
This page is for you if …
- You’re a direct response copywriter, also known today as a “conversion copywriter.”
- You’re a branding copywriter working for a branding agency.
- You write copy for corporate communications.
- You’re a content writer.
- You’re a social media specialist/writer.
- You write for any type of platform … video … radio … web … TV …
- You work full-time or part-time for a company or agency.
- You’re just starting … you’re at the ‘senior’ level … or anywhere in the middle.
- You’re an ambitious professional copywriter.
An Important Note About This Page …
Toward the end of this page, you gain the opportunity to join The Aspen School of Copywriting. It’s a comprehensive copywriting training platform I created to help professional copywriters succeed. All the details are below.
The main goal of this page is to provide you with information that will help you become super-successful.
So … even if you decide The Aspen School of Copywriting isn’t for you, you’ll get some extremely valuable information here … make sure you read all the copy and watch the videos.
Let Me Introduce Myself …
The “Quiet” Copywriter …
Here to Help You Succeed
I’m Scott Martin and I’ve been writing copy for 33 years. I specialize in direct response copywriting. I also write branding copy, content, and corporate copy.
It’s extremely unlikely you’ve heard of me. I don’t speak at conferences. I’m not into social media. I’m not on the podcast circuit, etc.
However, if you have Googled “direct response copywriter” you’ve found my website most likely. I rank ‘on page 1’ organically for this and other search terms.
Let me detail some recent achievements:
> Over $550 million in revenue for my clients in the last 10 years.
> $1.5 million a month in revenue for a $19 ebook thanks to a video sales letter (VSL) I wrote.
> Helped launch one of the biggest dietary supplements: Nugenix.
> Over 400 promotions for one client … NBC Universal/The Golf Channel …
Just a few of my clients …
- Revolution Golf/The Golf Channel/NBC Universal
- Direct Digital (Nugenix, SlimScience, and Instaflex brands)
- The Jim McLean Golf Schools
- Kajabi
- DFO Global
- Agora
- Simon & Schuster
- Crazy Egg
- Dan Kennedy/Glazer-Kennedy Insider's Circle
- Al Sears
- Beachbody
- Healthy Directions
- Unbounce
- Digital Marketer (Ryan Deiss and Perry Belcher)
- The Motley Fool
I’ve written 18 books … including two about copywriting. I’ve also been a panelist at the AWAI Bootcamp.
Here’s what a super-famous copywriter said about me at the AWAI Bootcamp …
“A top copywriter. Someone you should get to know.”
Am I boasting? No. I simply want you to feel confident that the information here is coming from a successful practicing copywriter and not a "guru" who has never written copy.
The Only Way to Measure Success in Our Space …
I’ve written controls that are still running. Plus my clients measure everything and they keep hiring me. I’m a practicing copywriter. I’m busy helping my clients generate millions in revenue … which is one reason I don’t speak at events and it’s why you likely haven’t heard of me. I’m writing copy, not speaking.
As further proof I’m getting it done, let me give you another testimonial from one of the world’s top direct marketers, Brian Kurtz.
“When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical are ‘curiosity’ and ‘passion.’
“Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with. He's an A+ copywriter.”
I’ll say it again … my clients measure everything and they keep hiring me.
I’m SO glad this section of copy is over. Why? Because I don’t like boasting. But it’s important you understand the following ...
I know how to write copy that motivates people to try and purchase products and services. And my clients happily pay significant sums for my skills. I'm happy to share how I write copy ... so you reach your personal and professional goals.
I’m happy to share the "5 Pillars of Copywriting Success" with you. Discover how to incorporate them into your career so reach your career and personal goals.
"THE 5 PILLARS OF
COPYWRITER SUCCESS"
Here are 5 things that MUST happen if you’re going to succeed as a professional copywriter ... and reach your professional and personal goals.
ONE. You must be able to write copy at the “elite level” ... every time you work on a project. OK and mediocre won’t cut it. Your copy must be consistently excellent. You might be a direct response copywriter. You might be a branding copywriter. You might be a content writer. You might be a corporate copywriter. Whatever your copywriting role, your copy must be consistently excellent. The quality of your work will place you in the “elite” level and your value to your organization will skyrocket. Do you feel you already write at the "elite" level? I do ... based on the results I have helped numerous companies achieve. However, I'm always trying to improve, always trying to get better at copywriting. Even my fellow copywriters who are the top of their game are always striving to improve.
TWO. Direct marketing and direct response copywriting. If you're already in direct response, I'll help you become an even stronger direct response copywriter. If you're not very familiar with direct marketing, then it's crucial you know how to write direct response copy. Why? Because more and more companies want a measurable ROI on their advertising spend. Advertising agencies, even agencies that pride themselves on branding, are having to move toward direct marketing. They must have copywriters who can write direct response copy. Once you know how to write direct response copy, you become significantly more valuable to your agency or company. It’s pretty simple … if you’re serious about your copywriting, you must know how to write direct response copy that generates revenue. There are two types of copywriter: the copywriter who can write direct response copy … and the copywriter who can’t. The copywriters who ignore direct response will find that their careers quickly stagnate.
THREE. Flexibility ... agility ... you must be able to write everything from PPC ads to TV ads ... and from advertorials to video scripts. Plus you must be able to switch from branding to direct response. When you can write pretty much everything, you become much more valuable to your agency or company. Companies and agencies don’t want to have to send projects to freelancers … usually. So when you can handle every type of project, you will delight your copy chief/boss/marketing director.
FOUR. You must have the right mindset … it’s a CONSTANT IMPROVEMENT mindset where you are consistently striving to improve everything about your copy. It’s also known as the “growth mindset." When you have this mindset and you are constantly striving to improve your copy, you get on the road to becoming an “elite” copywriter. The people who run your company or agency will notice that you’re trying to improve and will reward you with higher compensation and more responsibility. Your copy will be consistently stronger and generate better results. Perhaps more importantly, you will have more fun with your copy.
FIVE. Speed it's crucial to know how to write excellent copy quickly. I have personally worked very hard on becoming a faster copywriter. In fact, I’m one of the fastest around ... based on what other copywriters have told me. This means I can handle more work. I have maintained and even improved the quality of my copy. My experience helps but I also have some resources, like templates, that also help with speed. Again, your agency or company will find you a lot more important and valuable if you can handle projects faster.
The resources in The Aspen School of Copywriting will help you build these "5 Pillars." And there's a 99% probability that the company or agency you work for will pay for your access to The Aspen School of Copywriting. Your boss or bosses will be DELIGHTED that you want to improve your skills, your speed, and your know-how.
Let’s take a look at the different ways to learn to write copy ... and build these "5 Pillars" based on my 33 years of experience in copywriting.
Six Surprising Ways to Develop and Build Your Copywriting Skills ... So You Reach Your Career and Personal Goals ...
OPTION ONE ... READ AND DIGEST THE GREAT BOOKS
THE GOOD … You can learn an enormous amount from the great books about marketing and copywriting. It’s a great way to learn. Many of the world’s top copywriters, advertising legends, and direct marketers have thankfully written awesome books about copywriting.
THE BAD … You have to read and digest all these books and this can take 2-4 years. You also have to know which books to read and in which order. There are some great books … but some awful ones.
THE UGLY. Nothing … it’s slow but powerful. I'm constantly reading the great books.
OPTION TWO ... CONFERENCES AND SEMINARS
THE GOOD … Excellent copywriters sometimes teach at these events. Most events are a lot of fun and you travel to a pleasant location. The AWAI Bootcamp takes place in Delray Beach and I love Delray Beach.
THE BAD … The excellent copywriters will speak for about 45 minutes. How much will you learn? Many events are pitch-fests where people will try to sell you something expensive.
THE UGLY. The huge cost. Upwards of $5,000 to attend plus your travel, time, and sundry expenses.
OPTION THREE ... MANUALS, DVDs, AND RELATED MATERIALS
THE GOOD … Some excellent material is available. There’s a manual I especially like. I’ve got some DVDs that provide great info.
THE BAD … Limited scope … usually a couple of hours of instruction and that’s it. Plus the quality can range from really horrible to excellent. How can you tell the difference?
THE UGLY. Difficult to tell which material will be worthwhile. 10% of this material is good; the rest is poor. Some of it can be extremely expensive … upwards of $5,000.
My 2nd favorite learning option: the great books about copywriting.
OPTION FOUR ... VIDEO TRAINING
THE GOOD … Can provide some excellent training. It's the best way for me to learn.
THE BAD … Very few products offer “look over my shoulder” video training.
THE UGLY. What’s out there can be extremely expensive … with the exception of The Aspen School of Copywriting … details and pricing below. Yes … I’m biased but I highly recommend this method.
OPTION FIVE ... PRIVATE INSTRUCTION FROM A COPYWRITING TRAINER
THE GOOD … Highly personal. The most personal training you can get.
THE BAD … A major commitment and many of the copywriters who provide this aren’t very good at teaching … they will just tell you how bad you are at copy, at your company or agency's expense. And yes, this has happened to me.
THE UGLY. Really expensive: anywhere from $5,000 to $10,000 a day.
OPTION SIX ... INTERNAL MENTORING
THE GOOD … Can be really effective … basically an apprenticeship with a senior-level copywriter in your agency or company.
THE BAD … Many senior-level copywriters don't want to teach other copywriters. They just want to write copy.
THE UGLY. There’s no guarantee this will work.
As you can probably tell, I’m not a huge fan of any of those methods … with the exception of reading and digesting the great books about copywriting. My favorite method is "look over my shoulder" training. More details about this below.
Introducing The Aspen School of Copywriting
Comprehensive Copywriting Training for Professional Copywriters Who Write Copy In-House for An Advertising Agency or Company ...
A Totally Different Approach to Copywriter Training
The Aspen School of Copywriting is a training platform for professional copywriters who want to develop and improve their marketing knowledge and copywriting skills.
The goal of The Aspen School of Copywriting is to help ambitious, talented, and hard-working professional copywriters (that’s you) get the instruction you need … so you reach your professional, personal, and financial goals.
Here’s What You Get When You Join The Aspen School of Copywriting
- Over 350 "look over my shoulder" training videos plus EVERYTHING in The Aspen School of Copywriting Vault … including templates, theory, plus the videos showing you how to write powerful copy. You learn by watching me write copy. Sample videos are below. A full list of all the current videos is below.
- Templates and swipe files based on copy I've written ... so you write and learn faster.
- “The Beauty of Marketing” … a series of videos introducing you to direct marketing.
- Two video recordings a month where I talk about copy and direct marketing ... based on current trends.
- A 30-minute onboarding call where we talk about your goals and I show you how to make the most of your access to these resources.
In short, it’s EVERYTHING you need in one place to help you succeed. And you gain access to everything when you join The Aspen School of Copywriting.
PLUS ... I'm always adding new content and videos to The Aspen School of Copywriting.
BOTTOM LINE ... If you're a professional copywriter and you're serious about copy, you get access to a super-powerful platform.
Monthly
Just $97 a Month
Everything You Need to Be an Even Stronger Professional Copywriter ...
ENROLL NOWAnnual - Save 23%
Just $897 a Year
Everything You Need to Be an Even Stronger Professional Copywriter ...
ENROLL NOWTake A Tour of
The Aspen School of Copywriting
There’s a TON in The Aspen School of Copywriting. So I recorded this video to show you everything currently available … Hit the play button now …
Let Me Get Into More Detail … So You Fully Understand What’s In The Aspen School of Copywriting And What’s In It For You …
Let me get into more detail about what you'll find in The Aspen School of Copywriting …
EVERYTHING IN THE ASPEN SCHOOL OF COPYWRITING VAULT … OVER 300 “LOOK OVER MY SHOULDER” VIDEOS TO HELP YOU BECOME AN EVEN STRONGER COPYWRITER
The “core” of The Aspen School of Copywriting is my series of over 300 “look over my shoulder” training videos. There's a "tour" of The Aspen School of Copywriting above ... plus sample videos below.
Here's how the “look over my shoulder” approach works. I write copy and I record what’s happening on video. I talk about why I’m writing the copy a certain way … and that’s how you learn to write copy. It’s a powerful way to learn to write copy and it’s the most effective way for me to learn. It will be extremely effective for you, as well.
The vault includes videos about copywriting theory. I’ve also included “practical application” videos.
By watching the copywriting theory videos, you acquire the fundamental skills. When it comes to writing copy for assignments, you go straight to the corresponding category.
For example, let’s say you need to write advertorials. Simply watch the series of modules about writing advertorials. I also include templates to help you get started.
I’ve based EVERYTHING in The Copywriting Vault on what works. You get immediate access to the same techniques I use to write high-converting copy.
Just watch … and learn … and get to that all-important “elite-level” so you can work with higher-paying clients.
SPECIAL VIDEO SERIES. “The Beauty of Marketing” … A Full Introduction to Marketing … Including Direct Marketing, Advertising, and Branding.
If you’re going to be a super-successful professional copywriter, you must understand the fundamentals and basics of marketing ... at a "professorial" level.
So in “The Beauty of Marketing” I give you those fundamentals. I explain how marketing really works plus I introduce many of the greats of marketing … and I also break down misconceptions and give the truth about what works in marketing and what doesn’t.
Understanding these marketing fundamentals will help you write stronger copy for your agency or company.
Agencies and companies expect copywriters and content writers to have a full understanding of marketing fundamentals. You get these core fundamentals in The Aspen School of Copywriting.
Bi-Monthly Videos … Advice About Direct Marketing and Copywriting … Plus I Answer All Your Questions …
Twice a month I record a video about a copywriting or marketing subject. I also answer questions from members of this community. I may end up inviting some guests. I try to make the subject topical. Then I’ll answer questions from members of this community.
There’s More … Much More …
There’s a lot more to The Aspen School of Copywriting.
- A huge swipe file based on copy that I’ve actually written for clients. No more “blank page blues” again.
- Templates to help you write powerful copy right away.
- Critiques of famous ads written by legendary copywriters so you understand how the greats wrote their high-converting copy and content.
- “Book club” where I discuss the greatest marketing and copywriting books … why you should read them … and what you can discover from those books.
BOTTOM LINE: The Aspen School of Copywriting gives you EVERYTHING you need to develop and improve your skills ... however long you've been writing copy.
The Categories in The Aspen School of Copywriting ... All Created to Help You Become an Even Stronger Copywriter ...
The Aspen School of Copywriting currently gives you copywriting training modules under these categories.
- Writing Emails. Based on what has worked for me and my clients.
- Squeeze Pages … also known as opt-in pages.
- Headlines. Over 40 proven headline templates … how to use them … when to use them … with examples for each.
- Long Form Copy. A web-based promotion.
- Social Media Content ... To engage potential and current clients plus drive revenue.
- "Deep Dive" Videos on highly specific subjects covering technical copywriting skills.
- Content ... content marketing is more important than ever and I show you how to write powerful content across all platforms.
- Syntax of Copy. Helping you understand how to choose words and how to put them in a certain order to motivate customers to take action.
- AdWords, Display, and PPC … these short but vital pieces of copy.
- Advertorials … print and online. Yes … these still work. I write tons of them.
- Bullets and fascinations. How these really drive buying decisions and how to write them.
- Direct Mail Package. Creating a full-on promotion sent via mail. Includes all the elements that go into a direct mail package.
- Learning from Great Ads. A crucial part of our copywriting education.
- Introduction to Copywriting. Perfect for those who are somewhat new to copywriting … also valuable if you’ve been writing copy for a long time.
- Fundamentals of Direct Response Copywriting. You must know, understand, and apply these … if you want to be super-successful.
- Gary Bencivenga. What you can learn from one of the greatest copywriters of all time and his famous "Bencivenga Bullets."
- Proof and Research. How to conduct research and find vital proof.
Right now … over 300 “look over my shoulder” videos … with a TON more on the way.
IN PRODUCTION … As I’m writing this copy, the following categories are in planning/production.
- Video Sales Letters
- One Page Direct Mail Letter
- And much, much more …
And each category gives you templates, swipe, and accompanying PDFs … use these to help you get started with your copy.
The Aspen School of Copywriting … EVERYTHING for $97 a month ...
Or $897 a year.
To enroll and get instant access to everything, choose your option ... monthly or annual.
- Scroll down and hit the "enroll now" button. Go through the secure checkout. It takes about 2 minutes.
- OR ... I can set up the payment with the person in your company who handles accounts payable. Email me at [email protected] to get the ball rolling.
- OR ... I can send an invoice. Email me at [email protected] and I'll send this to you.
Are there other copywriters in your company or agency? Your company or agency can enroll as many people as you like in The Aspen School of Copywriting ... for the same enrollment fee and monthly subscription. Your investment in this powerful training covers everyone in your agency or company.
The Most Effective Way to Learn Copywriting? … The Answer Will Surprise You …
A few years ago, I started working with an advertising agency in Australia. They wanted me to write squeeze pages and emails a certain way, based on their testing data.
How did they train me?
They recorded a series of videos where the head of the agency wrote copy. Then I watched the videos. Very quickly, I was writing high-converting copy for this client. It was the beginning of a long and fruitful relationship.
For me, the best way to learn to write copy is to watch someone else write copy while they explain what they’re doing. And there’s a Harvard study that backs up the effectiveness of this learning method.
The core element of The Aspen School of Copywriting? Over 300 “look over my shoulder” videos where you watch me actually writing copy while I explain what I’m thinking … and why I’m writing the copy a certain way.
You'll find it's a powerful and effective way to become an even stronger copywriter.
Another Key to Copywriting Success ...
This Will Surprise You … Nobody Talks About This …
One of the keys to my success in copywriting?
That’s easy: CONSTANT IMPROVEMENT and the “Growth Mindset.”
I’m always learning … always striving to improve.
So I set up The Aspen School of Copywriting based around this crucial concept. If you really want to get to the “elite level” then you MUST have this “constant improvement mindset.”
The Aspen School of Copywriting will provide you with the tools and resources you need for the growth mindset so you are constantly improving.
One More Thing … I’m Just Getting Started … More Content is Coming Your Way ... No Extra Charge ...
There’s already a TON of content in The Aspen School of Copywriting. But quite frankly, I’m just getting started. I’m constantly adding fresh categories and new videos … based on what I’m working on and what people tell me they want. All the new content is included in the price.
20 Reasons to Gain Immediate Access to the Aspen School of Copywriting … It’s All About Helping YOU Reach Your Full Potential As a Copywriter.
Why Should You Join The Aspen School of Copywriting? Here you go …
- Everything you need for success on one platform … It’s all here. No need to go anywhere else. Everything is right here on this platform.
- Build the "5 Pillars of Copywriting Success" ... so you become an even more accomplished professional copywriter.
- The deepest and most comprehensive collection of copywriting training videos anywhere … it’s all “under one roof” at The Aspen School of Copywriting. Currently over 300 copywriting training videos … with more on the way.
- The resources you need to become a stronger copywriter so you move your career forward … and reach your ultimate professional and personal goals.
- It's like a university degree in copywriting ... without the high tuition ... and without spending 4 years at college or university.
- Advice and instruction from a successful copywriter … based on my experience, my mistakes, and my successful moves.
- A swipe file of copywriting projects … actual copy I’ve written. Redacted, of course, but just use these as templates for your projects.
- SPEED: Spend less time writing copy because the instruction will speed up your learning plus the templates/swipe will give you a head start for each project.
- Keep your copywriting career moving in the right direction so you make the most of your time and don’t take expensive and annoying wrong turns on this journey. I took a lot of those wrong turns … I will help you avoid these costly mistakes.
- Know how to write every type of copy … from emails to PPC ads and from long-form pages to advertorials. Everything on one super-affordable platform. Become a super-versatile copywriter which will help your career.
- The most effective way to learn how to write copy … by watching me write copy in those 300 “look over my shoulder” videos. A Harvard study proves this method works.
- Theory and practical application … I give you both in The Aspen School of Copywriting to help you build your copywriting skills.
- Your company or agency will pay for access ... because they want you to succeed and 99% of companies have a budget for training materials.
- Ask your company or agency for access and they will love you even more! The people you report to will like the fact that you're working on building your skills. This could mean a promotion or raise!
- Learn from the greats … Critiques of famous ads written by super-successful copywriters so you understand how to write high-converting copy at the elite level.
- “Book club” where I discuss the greatest marketing and copywriting books and what you can learn from them.
- No long-term contract or commitment … You can leave at any time and you pay nothing again. All the details are below.
- Ask questions … I have the answers … Bi-monthly videos where I provide advice about copywriting plus answer your questions … so you are constantly improving your copywriting and professional status.
- Build a rock-solid mindset that helps you thrive and constantly improve … VITAL for success as a copywriter. It works for me.
- A super-affordable price … WAY less than alternatives like conferences, coaching, mentoring, and everything else.
If you’re ambitious, The Aspen School of Copywriting is for you.
Who It’s For …
The Aspen School of Copywriting isn’t for everyone.
Is it for you? Is it a good fit?
Let’s take a look …
The Aspen School of Copywriting is PERFECT for you if …
- You’re ambitious and want to become the best copywriter you can be.
- You know you can become a top copywriter … with the right training, leadership, and guidance.
- You love copywriting and you really want to learn how to write better copy.
- You want to be more versatile … and faster.
- Your agency or company wants you to be a stronger copywriter.
- You’re relatively new to copywriting and want a proven learning platform to get started the right way.
Watch Me Write Copy Using The Same Approach That’s Generated Over $550 Million in Revenue for My Clients …
In the Aspen School of Copywriting, you watch me write copy LIVE. It’s the “look over my shoulder” approach to learning.
I write the same copy, using the same strategies and techniques that have motivated hundreds of thousands of people to take action … to try products and services … over $550 million in revenue in the last 10 years.
My clients measure everything and they keep hiring me.
That’s the ultimate proof my copy works.
And you watch and learn as I show you my approach to writing copy.
Result? You know precisely how to write high-converting copy.
These “look over my shoulder” videos are only available here in The Aspen School of Copywriting. There are currently over 300 videos on the platform ... with more videos added all the time.
Watch a Couple of Videos From The Aspen School of Copywriting …
I’ve included 2 videos from the over 300 currently available on The Aspen School of Copywriting platform. Click the play buttons to see these examples.
What You’ll Discover in
The Aspen School of Copywriting …
- My “secrets” to writing copy that motivates people to buy products and services … only revealed in The Aspen School of Copywriting.
- What the top copywriters have in common … it’s not what you’ve been told.
- Over 300 videos created to show you how to write powerful copy.
- Proven copywriting techniques from a copywriter (me) who has helped my clients generate over $550 million in revenue in the last 10 years.
- 9 ways to speed up your copywriting while maintaining quality ... this will significantly help your career.
- And much, much more …
The Aspen School of Copywriting is a COMPLETE copywriting education … everything you need to become an even more successful copywriter.
What a Current Members Say About The Aspen School of Copywriting …
“SO WORTH MY INVESTMENT”
I started going through the modules in The Aspen School of Copywriting. At first it seemed like I was making progress that was too slow. But bit by bit I realized the slow and steady method of learning by watching “over your shoulder” was far more powerful for me not only in creating better copy but getting it done. The blueprint of doing a project, detailed in an understandable step-by-step process has been so “doable” for me that I find myself getting excited about writing copy.
With your program I have been steadily working on writing a long-form sales letter for my website AND I'm amazed that it is coming together so much better than I expected. The headlines, bullets, and the long-form sales letter modules are what I am concentrating on for this project. I plan to go through each and every module at least once because so far every module has been so worth my investment.
Patty Grasher. Vancouver, British Columbia.
“EXCEEDING EXPECTATIONS”
“It doesn't matter how high your expectations for this course are, Scott will exceed them. Imagine one of the world's most spellbinding rock climbers fixing a camera to his hard hat, hitting the road and talking you through every handhold, move and daring leap as he traverses one impossibly daunting rock face after another, sharing insights on route and equipment selection as the action unfolds. This is how Scott takes you through the journey from the foothills of copywriting to the towering heights of expertise and true mastery. At a certain point you will turn round and be amazed how far you have come. Enjoy the view!”
Matthew Jowett. UK.
“NO-BRAINER PURCHASE”
“The Aspen School of Copywriting has been instrumental in my transformation. Frankly, I'm amazed it's not priced higher. Scott's a class act who separates fact from fiction when it comes to a successful copywriter. He tells you exactly how to do it. From A to Z. A no-brainer purchase.
Brian Cassata.
“Helped me develop as a copywriter”
“I took a role as a copywriter. I had a lot of content writing experience but I needed to know more about writing direct response copy as my company wanted me to have copywriting skills, too. The Aspen School of Copywriting has provided exceptional training ... all in one place. I now feel confident writing all types of copy. I thoroughly recommend The Aspen School of Copywriting to all copywriters. The amazing resources have helped me develop as a copywriter."
M.M. In-House Copywriter. Inc. 5000 B2B Company.
The Ultimate Swipe File … To Help You Get Started With Every Project …
There are lots of copywriting courses that provide some type of swipe. The Aspen School of Copywriting is different … for two important reasons.
ONE. The main “swipe stash” includes copy I’ve actually written for clients. I’ve redacted the copy, for obvious reasons, and taken out details. But it’s “live” copy.
Just head to this section of The Aspen School of Copywriting, pick the type of copy you need, and you’re way ahead of the game. And there’s swipe for pretty much everything … sales pages … emails … advertorials … squeeze pages.
TWO. The templates that accompany the video presentations also provide a great way to start a project.
Bottom line: you can learn from the swipe and the templates … plus you can use them for your projects. Plus there's a lot more on the way.
The swipe will give you ideas for copy and you'll become a lot faster.
The Aspen School of Copywriting gives you over 300 "look over my shoulder" videos plus swipe, templates, and other resources to help you become a faster and more versatile copywriter.
Your Boss Will Be DELIGHTED When You Take This Step ...
When you say to your boss, "I want to enroll in this copywriting training ... so I improve my skills even more," everyone in your company's or agency's management will be ECSTATIC. Why?
Because it sends a message to everyone in your agency or company that you want to become a stronger copywriter and, as such, will help the company or agency become more successful. Remember ... every successful organization needs strong copywriters.
Gaining access to The Aspen School of Copywriting will help you significantly when it comes to being promoted and getting that well-deserved pay raise. Plus it helps when it comes to security within your agency or company.
Remember, there's a 99% probability your company or agency will say "yes" when you ask for access. Plus there's a 99% probability your agency or company will pay for your access.
Watch just one video every business day and you will build and develop your skills. Or ... if you need to write a specific type of copy ... like a long-form sales page ... watch all the videos in that module.
Become a more versatile writer so you become even more valuable to your company or agency ...
Want to become a superstar in your agency or company?
One of the big benefits of The Aspen School of Copywriting? You’ll become a more versatile copywriter. This will make you much, much more valuable to your company or agency.
Let’s say your boss wants you to write a series of emails. Just open up The Aspen School of Copywriting and go to the section about writing emails. Use the training and the templates and you’re on your way.
What about an advertorial? Easy … just open up the advertorial section and you’ll know how to write an advertorial PLUS you’ll get a template that makes it super-easy to get going.
It’s that simple. Your company or agency will really like the fact that you want to become a stronger, faster, and more versatile copywriter.
Freelancer? Just Getting Started? The Aspen School of Copywriting Will Also Help You ...
If you’re a freelancer, The Aspen School of Copywriting will definitely help you. The videos and related resources will help you improve your skills … so you can get better assignments from better clients.
Also … if you compare the price of access to The Aspen School of Copywriting to other training resources, The Aspen School of Copywriting is a total bargain. One of your regular clients may pay for access.
“Can’t I Just Find This Stuff for Free?” You’re Asking … Here’s My Surprising Answer …
YES … you can find lots of free resources about copywriting on the Internet. In fact, I even point you toward these resources. Bencivenga Bullets is a great example. I help you find the best free resources out there.
But 99.9% of the free material on the Internet is raw garbage. It’s either wrong … or it’s from copywriters who don’t know what they’re doing. Or both.
With The Aspen School of Copywriting, there’s a small monthly subscription. But you can be TOTALLY certain you’re getting instruction and advice from a copywriter whose copy regularly produces revenue.
The Aspen School of Copywriting is a COMPLETE program that provides top-class instruction. The Aspen School of Copywriting is the ONLY program that genuinely gives you EVERTYHING you need to succeed.
Serious About Success?
Take These Steps Now …
Just take these steps right now …
- Join at the monthly or annual level. Your access fee will remain the same as long as you’re a member.
- At checkout, decide if you want copy critiques.
- Once you join, I’ll send you a welcome video that explains everything you get in The Aspen School of Copywriting.
- Watch the videos on your schedule.
- Ask any questions you have and I'll go through them in the bi-monthly video.
- Look for regular emails from me with copywriting thoughts.
- Watch your copywriting career move in the right direction as you become a stronger, faster, and more versatile copywriter.
It’s a comprehensive platform … the most complete collection of training resources in one place. So there’s a lot going on. But after a few days, you’ll know your way around everything in The Aspen School of Copywriting. And you’ll discover that it provides everything you need to be super-successful.
MY PERSONAL GUARANTEE ... THE ASPEN SCHOOL OF COPYWRITING MUST HELP YOU BECOME A STRONGER AND MORE VERSATILE COPYWRITER ... OR CANCEL AT ANY TIME ...
The Aspen School of Copywriting MUST Work for You … Or Cancel Your Membership …
The Aspen School of Copywriting must provide you with all the resources you need to become an even stronger copywriter.
The content must help you become a versatile, faster, and more productive copywriter. You will never have to spend money on any type of additional training again … saving your company or agency TENS OF THOUSANDS OF DOLLARS.
In short, The Aspen School of Copywriting must back up all the promises on this page … and I’ve made a lot of promises.
If The Aspen School of Copywriting fails in any way, simply cancel your membership. You will not pay anything again.
Will You Make the Right Decision For Your Future?
Now you have a simple choice …
You can be a the copywriter who never really wants to improve ... and never really moves forward ...
OR …
You can join The Aspen School of Copywriting and gain immediate access to the resources you need to become an even stronger copywriter ... plus reach your personal and professional goals.
I know you’re going to make the right decision for your future. I look forward to welcoming you to the community of copywriters who are serious about their professional development and reaching their goals. And remember ... your company or agency will probably pay for access.
To Your Success,
Scott Martin
Copywriter
Founder
The Aspen School of Copywriting
Questions About The Aspen School of Copywriting?
Please enter your information below. I'm happy to answer your questions.
Want Copy Critiques?
A Lot of People Have Asked for Copy Critiques … So I’m Making These Available ...
With The Aspen School of Copywriting, you can get up to three copy critiques.
We’ll go through some copy and I’ll let you know, with grace and dignity, what I’m seeing ... what's good and what needs work.
You can get 3 copy critiques for $557. And you can use these at any time in a 12-month period. Copy can be any length.
This offer is only available through The Aspen School of Copywriting. You can opt in at checkout.
The Aspen School is For All Copywriters
I’m a direct response copywriter. So you might think The Aspen School of Copywriting is only for … direct response copywriters.
But The Aspen School of Copywriting is for all copywriters …
Branding
Conversion
Content
B2B
Corporate
Yes … it’s for every type of copywriter.
The Complete Listing of Everything You Get in The Aspen School of Copywriting …
And It’s a Ton …
As I Wrote Earlier … The Aspen School of Copywriting is a Comprehensive Copywriting Program … And Here’s Some Proof …
Category 1. Writing Emails.
Category 2. Squeeze Pages.
Category 3. Powerful Headlines.
Category 4. Long-Form Sales Page.
Category 5. Copywriting Syntax.
Module 6. AdWords and Pay Per Click Ads.
Category 7. Advertorials.
Category 8. Bullets and Fascinations.
Category 9. Direct Mail Package.
Category 10. The Great Ads.
Category 11. Introduction to Copywriting.
Category 12. Fundamentals of Copywriting.
Category 13. Introduction to Direct Mail.
Category 14. The Greats of Copy.
Category 15. Post Card/Direct Mail.
Category 16. Research and Proof.
Category 17. Swipe and Templates
Category 18. Podcasts
Category 70. Marketing and Sales Foundations
Category 21. Writing Content.
Special Bonus Videos
Category 22. Writing for Social Media.
WHAT PEOPLE HAVE SAID ABOUT MY COPY
SHUT DOWN THE SERVERS
Scott’s copy created such a storm of sales that it literally took out our servers from time to time. JUSTIN TUPPER. Founder, Revolution Golf.
PASSION
When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical to be present in all they do are "curiosity" and "passion." Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with. And as a key member of my mastermind group for top level direct response marketers, copywriters, and entrepreneurs, his curiosity and passion are always on display through the questions he asks ... and the advice he gives based on his experience working with many of the world's top direct marketing companies. Brian Kurtz, Titans Marketing LLC.
HE GETS RESULTS
Scott Martin is a rare find—a copywriter who understands how to motivate customers to call or get out their credit cards and buy! He has a genuine enthusiasm for great copy, is fun to work with, hits his deadlines on time, but most of all—he gets results! Will Swayne, Founder, Marketing Results.
PROFESSIONAL
Scott Martin is a joy to work with... super responsive, humble, professional, and courteous. Ryan Markish, Director of Copy, Legacy Research, Agora.
WE USE HIM AGAIN AND AGAIN
Unlike most copywriters, Scott has a great understanding of direct response copy. The kind that actually makes you money instead of merely filling the page with prose! That's why we use him again and again. Andrew Wood, President, Legendary Marketing.
ACCOUNTABLE
I was impressed with Scott’s commitment to our project – every deadline was met, every email and phone call was returned. He provided multiple ideas and solutions and went above what I expected. I feel like that level of accountability is hard to find these days. International Direct Marketing company, Baltimore, Maryland.
GO-TO COPYWRITER
My go-to trusted direct response copywriter ... I've worked with Scott on many, many projects for over 4 years now – and I am not only continually impressed with his writing, but his ability to understand and sell such differing businesses. Scott's willingness to get the job done right and on time has always meant he is my go-to trusted copywriter. He is the only copywriter I have worked with who will jump on a call at midnight to discuss a landing page! He writes in pure direct response style and he genuinely knows how to write to sell. Scott is dedicated to every project with the right turnarounds, excellent responsiveness, and a commitment to get things right for the client. Most of all, he has a great sense of humor and will not let you down. Sophie Paulin, Account Executive, Brisbane, Australia.
TOP COPYWRITER
“Top copywriter. You should get to know him.” Bob Bly. 2017 AWAI Bootcamp.
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