Let Me Introduce Myself …

The “Quiet” Copywriter …

Here to Help You Succeed By Giving You Access to My Database Plus Other Resources to Help Move Your Practice Forward ...

I’m Scott Martin and I’ve been writing copy for 33 years. I specialize in direct response copywriting.

It’s extremely unlikely you’ve heard of me. I don’t speak at conferences. I’m not into social media. I’m not on the podcast circuit, etc. Maybe I should be, but I'm not.

However, if you have Googled “direct response copywriter” you’ve found my website most likely. I rank ‘on page 1’ organically for this and other search terms. I’ve leveraged this to generate over 1,000 highly-qualified leads and some awesome clients ... and you'll get access to these leads through SCOTTY'S DATABASE.

Let me detail some recent achievements:

> Over $450 million in revenue for my clients in the last 8 years.

> $1.5 million a month in revenue for a $19 ebook thanks to a video sales letter (VSL) I wrote.

> Helped launch one of the biggest dietary supplements: Nugenix.

> Over 350 promotions for one client … NBC Universal/The Golf Channel …

Just a few of my clients …

• Revolution Golf/The Golf Channel/NBC Universal
• Direct Digital (Nugenix, SlimScience, and Instaflex brands)
• The Jim McLean Golf Schools
• Kajabi
• DFO Global
• Agora
• Simon & Schuster
• Crazy Egg
• Dan Kennedy/Glazer-Kennedy Insider's Circle
• Al Sears
• Beachbody
• Healthy Directions
• Voy Media
• Unbounce
• Digital Marketer (Ryan Deiss and Perry Belcher)
• The Motley Fool

I’ve written 18 books … including two about copywriting. I’ve also been a panelist at the AWAI Bootcamp.

Here’s what a super-famous copywriter said about me at that event …

“A top copywriter. Someone you should get to know.”

Am I boasting? No. I’m simply saying, “If I can achieve this, then so can you.”

Because of My Database and My Ability to Motivate Clients to Work With Me ... I Have a Super-Successful Practice.

With SCOTTY'S DATABASE I'm going to share my database plus reveal my "client-finding secrets."

Here’s something famous copywriter Clayton Makepeace wrote in 2008 ...

“Right now, the Internet is crawling with charlatans claiming to be the greatest copywriter alive – and then urging you to pay them a fortune for their books and courses. Most are complete frauds – scam artists who have never had a single hot control for a major mailer – looking to make a quick buck off you.”

It’s still very true today and, even worse, these people are trying to make much more than a quick buck off you … they charge hundreds and thousands for their “information” and “wisdom.” Take Clayton's advice and avoid these raw charlatans. I provided the information in this section to show you I'm a practicing copywriter who can actually get the job done.

The Only Way to Measure Success in Our Space …

I’ve written controls that are still running. Plus my clients measure everything and they keep hiring me. I’m a practicing copywriter. I’m busy helping my clients generate millions in revenue … which is one reason I don’t speak at events and it’s why you likely haven’t heard of me. I’m writing copy, not speaking.

As further proof I’m getting it done, let me give you another testimonial from one of the world’s top direct marketers, Brian Kurtz.

“When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical are ‘curiosity’ and ‘passion.’

“Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with.”

I’m a practicing and successful copywriter … thanks to great clients plus my ability to motivate these clients to hire me.

YES … I KNOW HOW TO FIND GREAT CLIENTS … and I’ll show you how in a minute.

And these clients happily pay significant sums for my skills.

Let me show you, on this page, how to achieve this same level of success with help from SCOTTY'S DATABASE.

I Live Where I Want to Live …

Thanks to My Success in Copywriting …

One more thing … I’ve leveraged my success in the copywriting world to live where I want to live … in Colorado, deep in the Rocky Mountains.

I love the outdoors. In fact, I’m a part-time ski instructor. I have two ‘jobs’ that never seem like work.

Success means I live where I want to live … and I can enjoy all my favorite activities plus be financially stable.

You can achieve this same lifestyle … just keep reading and I’ll show you how. That's the potential power of my database.

"DESPERATELY SEEKING CLIENTS"

The Good, The Bad, The Ugly ...

My Client-Finding Advice to You Based on 33 Years of Experience

NOTE: You'll Discover The Most Effective Way to Find Clients ...

Look ... if you're an ambitious copywriter, there are many ways to find clients. Here are my thoughts about the effectiveness (or otherwise) of the methods that I have used … and others have used.

Ultimately, there’s only ONE method I would recommend for finding clients. It’s the method that I use and it’s the most powerful. It’s also one of the easiest ways to find clients. Very few people use this method, yet it worked for David Ogilvy, Clayton Makepeace, Gary Bencivenga, and many other copywriters.

Before getting into this method, let’s look at the other methods. Some methods must be avoided, others can work somewhat well but, quite frankly, I'm not a big fan of any of them. There's only one way I really like and recommend.

THE UGLY

Method #1. Upwork, Fiverr, People Per Hour, and Other “Commodity” Sites.

HOW THIS WORKS. People who are looking for creative help visit these sites. You set up profiles and start to bid on work.

POSITIVES … NONE.

NEGATIVES. You set up a profile. You bid on assignments. You get to work with clients who are ONLY interested in one thing: PAYING AS LITTLE AS POSSIBLE. So you quickly become a commodity. And with our ‘friends’ at Fiverr and other sites, you get paid almost nothing for writing copy. Avoid this method at all costs.

Method #2. Google AdWords and Pay Per Click.

HOW THIS WORKS. You pay to rank above the organic search results or you even advertise on the display ad networks.

POSITIVES … You CAN find decent leads and get awesome exposure. You can also get leads sent straight to your email inbox through Google Alerts.

NEGATIVES. I like Google Alerts and I found a great client using this method. But it’s passive and you have to spend HOURS trolling through websites and classifieds looking for leads. Google AdWords is a powerful tool but you MUST know what you’re doing or you can quickly spend well over $20,000 for mediocre leads. To make the most of AdWords, you need to hire a consultant … an expensive consultant. Display ads are a good fit for business-to-consumer businesses looking for tens of thousands of customers. I’m not convinced it’s a great method for creative freelancers.

Method #3. Major Job Sites Like Monster and Career Builder.

HOW THIS WORKS. You place your resume on these sites and/or you respond to ads.

POSITIVES … Recruiters who are looking for copywriters will often find you through these sites. This can lead to decent temporary gigs – sometimes.

NEGATIVES. You’re going to have to deal with a recruiter who is simply trying to place as many people in jobs as quickly as possible. The gig might be good. The gig might be terrible. I tell everyone to make sure they have an up-to-date and keyword optimized resume on all the big job sites. But … again … it’s PASSIVE and you’re at the mercy of a head hunter.

Method #4. Trolling Sites Like Warrior Forum.

HOW THIS WORKS. You cruise around message boards populated by Internet marketers and other direct response marketers.

POSITIVES … You’ll find some potential clients.

NEGATIVES.. These sites are like the Wild Wild West. Anything can happen. You’ll find plenty of potential clients with NO money … but big reputations.

Method #5. The Latest and Greatest Websites Making Big-Time Promises They Can’t Possibly Keep.

HOW THIS WORKS. Just about every week – it seems – someone sets up a website trying to link clients to creative types. Some sites are rudimentary. Others are slick.

POSITIVES … You might find a client or two … and you might get some SEO juice through links to your site.

NEGATIVES. These sites are notoriously unreliable. You can also waste several hours setting up elaborate profiles nobody will ever see.

Method #6. Crowdsourcing.

HOW THIS WORKS. Several websites provide potential clients with a service called “crowdsourcing.” You basically produce creative work for free … hoping the client chooses your work over the work of others. You are NEVER paid for the work that’s not chosen.

POSITIVES … NONE.

NEGATIVES. You could literally spend your entire career producing work nobody will pay for. The people who run crowdsourcing sites are the lowest form of pond scum who will happily rip off ambitious creative types. Avoid crowdsourcing at all costs.

Method #7. Classifieds and Aggregators.

HOW THIS WORKS. People who need copy will post classified ads on sites like Craigslist. Certain sites automatically collect all these classifieds and list them in a daily email.

POSITIVES … There’s a lot of opportunity.

NEGATIVES. A few of the potential clients are strong. But the vast majority of these classifieds are from clients who don’t really know what they’re doing. It can also be extremely competitive.

Method #8. Advertising in Trade Journals.

HOW THIS WORKS. You place ads – large or small – in trade publications.

POSITIVES … You’ll see plenty of creatives trying this approach and it can be somewhat targeted. You can also measure the results.

NEGATIVES. You might get some good leads but you’ll get plenty of bad ones. Plus it can be expensive depending on the publication, the size of the ad, and the frequency. You’ll spend anywhere from $150 to $1,000 a week.

Method #9. Writing a Book.

HOW THIS WORKS. To establish yourself as an expert, you can write and publish a book about your field of expertise.

POSITIVES … Clients are almost always impressed when you send a book you have written – provided it’s about the relevant field. A book definitely separates you from the competition.

NEGATIVES. Writing a book is fine provided you have about a year’s worth of free time to devote to writing, editing, and publishing. It’s extremely time-consuming. There’s no guarantee your book will help you find clients.

Method #10. Public Relations.

HOW THIS WORKS. Nowadays, social media and public relations are close relatives. You try to get articles about you and your services published in magazines and on websites.

POSITIVES … You can gain a reputation plus get some “free” advertising. The publicity can look good on your website.

NEGATIVES. If you organize your own PR, then it’s going to take time and there’s no guarantee you’ll get any new clients. You’ll get better results if you hire a PR professional but they will charge around $3,000 a month.

Method #11. Job Boards on Facebook and Other Sites …

HOW THIS WORKS. Several people have set up job boards on Facebook and other social media platforms. Some organizations have job boards where you have to pay to get access. People who need copywriters will often post on these sites. Sometimes, an organization simply compiles or “aggregates” what they find on the Internet.

POSITIVES … You’ll find people who are looking for copywriters. Sometimes you’ll find legitimate companies with decent budgets.

NEGATIVES. Well over 97% of these opportunities will be terrible … organized by people who are clueless … with NO money.

THE BAD

Method #11. Speaking at Events.

HOW THIS WORKS. You speak at events, large or small. You might be part of a panel of experts OR you might be the only speaker, speaking for upwards of 2 hours.

POSITIVES … You can earn a fee PLUS you’re advertising to a group of strong potential clients. Several creative and marketing professionals have used this method to promote themselves. At some events, clients will be lining up to speak with you after your presentation.

NEGATIVES. It can take several years to get on the “circuit” and, initially, you will have to speak for free at “minor league” events. If you’re super-serious about this method, you will have to travel a TON to get the exposure you want … and this can cost thousands. You have to be extremely good at speaking in front of groups and you will have to spend hours putting together presentations.

Method #12. Cold Calling … Telemarketing.

HOW THIS WORKS. You find potential clients to call and you call them out of the blue.

POSITIVES … Extremely direct and aggressive. Aggressive is better than passive. It’s most effective when you call the clients you really want to work with. Almost nobody uses this method so it’s easy to stand out from the crowd.

NEGATIVES. It can quickly become soul-destroying, especially if you’re shy. This method can turn some clients off … quickly. You may have to get past an “administrative assistant” plus people rarely answer calls nowadays from people/numbers they don't know.

Method #13. Word of Mouth/Referrals.

HOW THIS WORKS. Clients and friends refer you to their clients and friends.

POSITIVES … Referrals are eager to discover more about you. Prospects are totally warmed up.

NEGATIVES. You might have heard, “word of mouth advertising is the best advertising on the planet.” But, based on my experience, word of mouth can be the WORST advertising on the planet. Here’s why.

I value referrals from my current clients and I thank them for these referrals … BUT … 99% of the time, the new potential clients are a poor fit. PLUS you cannot rely on this method to provide regular leads. It’s erratic at best. In many cases, there's a "boys club" of copywriters you have to get into. Good luck with that.

Method #14. Inbound Marketing … AKA Your Website.

HOW THIS WORKS. You build a solid web presence, optimize the site for the search engines, and – in theory – sit back and get tons of leads.

POSITIVES … Some leads are great potential clients.

NEGATIVES. If you Google the search term “Direct Response Copywriter” I'm on the first page in the organic search results. Take a look.

I rank on page 1 when you Google “direct response copywriter” … that’s good but it also means I get a lot of leads from bad clients.

To be fair, being #1 in organic search has brought me some great projects and some great clients. BUT … I have no idea how my site became #1. This position could end tomorrow if Google changes the algorithm.

And quite frankly, many of the people who contact me are NOT great potential clients. Worse … you’re going to have to work extremely hard to knock me off my perch … and there’s no guarantee your inbound marketing efforts will produce anything. Inbound marketing takes a TON of effort and time to organize. Plus you have to add content to your site regularly.

Method #15. Networking.

HOW THIS WORKS. You go to Chamber of Commerce events. You join professional groups. You shake a lot of hands and sip really bad wine as you try to meet good clients at after-work cocktail receptions.

POSITIVES … You can meet potential clients.

NEGATIVES. This takes a lot of time and energy. You need to speak at events to get the attention of the best clients. You also need to be brave … you will meet a lot of people selling insurance and real estate. You can waste a ton of time. It’s best if you’re part of the leadership of the group and this will take even more time.

Method #16. Trade Shows, Conferences, and Seminars.

HOW THIS WORKS. This marketing method involves visiting large and small events to meet potential clients.

POSITIVES … You can suddenly find yourself in a room full of strong potential clients. This can be a powerful way to put yourself in front of people who are looking for your services.

NEGATIVES. The cost. You will have to spend upwards of $5,000 to attend a single event. And while it can a strong way to meet potential clients, you will meet a lot of clients who aren’t good candidates.

Method #17. Social Media.

HOW THIS WORKS. You set up a presence on sites like Twitter and Facebook. You can mention you have bandwidth for projects.

POSITIVES … It’s trendy. And social media is still growing in scope. A lot of decision makers show up on social media sites.

NEGATIVES. You have to build a following. You can never be totally sure who will follow you … and what they really want/need. It's ultimately passive.

Method #18. Facebook Groups.

HOW THIS WORKS. You join a Facebook group and wait for marketers to ask for copywriters to contact them.

POSITIVES … I can't think of any. Really.

NEGATIVES. Really bad potential clients who are only interested in the lowest price. A feeding frenzy with 100 people trying to bid on projects. It's great for the person who organizes the group ... but really bad for you, the talented and ambitious copywriter who is looking for great clients.

Method #19. A Private Online Marketing Group/Private Job Boards.

HOW THIS WORKS. You join, at great expense, some type of copywriting group where you get instruction ... plus you get the promise: "we regularly have top marketers contacting us looking for copywriters." I'm sure you've seen this.

POSITIVES … Some of these marketers are the "real deal."

NEGATIVES. Some of these marketers are "not the real deal" plus it's competitive ... even in a so-called "private group" at least 10 other copywriters will contact the potential clients. It's not the worst method but it's certainly not the best.

Method #20. Full-Time Jobs That Pop Up on LinkedIn and Other Sites

HOW THIS WORKS. Jobs for copywriters show up on various websites.

POSITIVES … Some of these companies provide excellent opportunities.

NEGATIVES. It can be competitive. Sometimes, over 100 people will apply for one job. Plus the pay can be mediocre. Many of these companies don't really value the importance of a copywriter. They have a salary range that instantly limits your income.

THE GOOD: THE ONLY METHOD THAT REALLY WORKS

DIRECT MARKETING

HOW THIS WORKS. The most powerful and effective way to market yourself is to buy a database of strong potential clients and contact them directly. Eventually, you want to build your own database of potential clients but you need a database to get you going in the right direction.

POSITIVES … Very little competition. You pick the clients you think are the best fit for you and your copywriting practice. It's a proven method. You only need 3-5 new clients and you can generate tens of thousands in fees every month. You stop wasting time with the methods above and focus on your personal marketing.

FULL DISCLOSURE. You need some patience. You must be persistent (politely). You must know how to sell. You must have an organized sales system. You will face some rejection so you need a thick skin.

THIS METHOD IS THE ONLY WAY YOU'RE GOING TO FIND THE GREAT CLIENTS YOU DESERVE ... THE ONES WHO WILL PAY YOU PROPERLY AND TREAT YOU WITH RESPECT.

*

SCOTTY'S DATABASE gives you ...

• The database you need to get started with your direct marketing ... over 3,000 potential clients in my private database.
• Resources to help you sell your services.
• Over 15 hours of videos showing you how to find, and keep, those epic clients.

REMEMBER ... I've got 3,000 potential clients for you in my database. You can access this database in the next 5 minutes.

I’ve Experienced All The Typical Client-Finding Frustration and Pain … Let Me Show You How to Avoid This Agony …

Before I built my own database of prospects and started to go after the clients I really wanted to work with, I made the dual mistakes of relying on Upwork and hoping great clients would find me. I regret making this decision.

I Understand Your Frustrations ... These Clients Are Regularly Horrible ...

Yes … the promise of the “dream” is there for you. But maybe it’s not exactly happening.

• You know there’s a TON of work for copywriters but none of it seems to come your way.
• If you’ve worked with a few clients, many have been total duds.
• You’ve attended client-finding conferences, sometimes at huge expense, only to sit there while someone has tried to sell you a product or service that costs a “mere” $10,000 … It’s happened to me a ton and it drives me crazy.
  
• You’ve “attended" webinars and other online events where you’ve been told, “you have to have clients” while the presenter hasn’t told you how to find those clients or where you'll find them. Thanks!

SCOTTY'S DATABASE is the solution to all these problems. It will keep you away from the methods that don't work plus it will help you find, and keep, the great clients you deserve ... by giving you the direct marketing resources you need to grow and build a rock-solid thriving practice.

There's a HUGE Problem With All The Products and Resources That Promise to Help You Find Great Clients ... 

I've Solved This Problem ... And My Solution Will Transform Your Career ...

Yes ... I'm promising to help you find great clients. You've heard this promise many, many times before.

And, by now, you're probably somewhat jaded. I get it. I've been there.

So what’s the difference between what I’m offering in SCOTTY’S DATABASE and what “the others” are offering?

Pretty simple, really.

“The others” tell you “you must have great clients …”

Like you don’t already know that!

But they never tell you how and where to find these clients. And they certainly never give you a database of over 3,000 potential clients … or any clients.

So they totally fail to give you what you really need … a database of people who want to hire great copywriters.

And that’s precisely what you get with SCOTTY’S DATABASE.

You can access this database in the next 5 minutes … and start contacting great potential clients TODAY.

Plus I also want to give you instant access to additional resources to help you work with great clients.

There’s An Ocean of Work Out There …

And You’re a Thimble …

SCOTTY'S DATABASE WILL HELP YOU WORK WITH OUTSTANDING CLIENTS

I hear this total craziness all the time from copywriters.

“I just can’t find enough work.”

But then I hear the following from decision makers in advertising and marketing.

“It’s tough to find copywriters.”

Absurd, isn’t it?

Maybe you’ve heard client-finding advice from the so-called “gurus of copywriting.”

Unfortunately, there’s a major problem with those gurus and their client-finding “wisdom.”

They have never actually gone out there in the big wide world and sold their copywriting services.

You hear …

“You have to market your services.”

“You need great clients.”

“The great clients are out there.”

But they never tell you HOW to find these clients. Why? Because they don’t know.

And they certainly don't have a hand-picked database of 3,000 clients to give you.

There’s a way to find clients that actually works. It’s the method I use and it’s the same method many of the world’s top direct marketers and copywriters have used. People including Bob Bly, Gary Bencivenga, David Ogilvy, Carline Anglade-Cole, and Clayton Makepeace.

Once you understand this method and how to make it work for you … you’ll have all the clients you could ever want. And, even better, based on the simple law of “supply and demand” you’ll be able to charge a lot more.

I reveal this method in the over 15 hours of videos you can get with SCOTTY'S DATABASE ... Choose "Option B" or "Option C" below.

Watch these videos and you’ll know PRECISELY how to find those awesome clients you deserve to work with. Plus I give you a big "head-start" with my exclusive database of more than 3,000 potential clients.

The demand for copy and copywriters grows exponentially every month. Some of the demand is for print-related projects. But, as the Internet continues to grow, and as more and more people buy online, the demand for great copy and competent copywriters continues to soar.

GREAT CLIENTS ARE EVERYWHERE … and I’m going to show you how to find them ... and I'm going to give you 3,000 of them ... in a powerful and affordable package.

Do You Want “Punters” or “Fixers” in Your Life?

I spent my formative years in London. I learned two important words: PUNTER and FIXER. And these apply to copywriting. Let me explain.

The word “punter” has a lot of different meanings. But one of them is “a customer who is hard to deal with.” The word “fixer” comes from the employment lexicon and means a “person who gives out a lot of great work.”

Both words have a wide variety of other meanings, many somewhat nefarious.

But in the copywriting world, there are two types of client. The “fixer” and the “punter.”

You want to work with the fixers and you want to avoid the punters.

I will show you precisely how to find fixers … and keep the punters away. It’s all in SCOTTY'S DATABASE.

Plus the database of more than 3,000 potential clients is ALL FIXERS. How do I know? I personally "hand-crafted" this database. I only included FIXERS and kicked out the total punters.

Taking The Power of Direct Marketing to Your Copywriting Practice ... It's Worked for Gary Bencivenga, Carline Anglade-Cole, and Clayton Makepeace ...

These 3 famous and successful copywriters had one thing in common (apart from being superb copywriters) ...

When it came to working with excellent clients, they went on the offensive.

They never waited for the great clients to come to them. They went after those great companies and knew how to sell their skills and expertise.

Plus ... they had a database of people they wanted to reach.

Want to work for great clients? Don't have a database?

No worries ... I've got over 3,000 great clients and you can access this database in the next 5 minutes.

Plus I want to give you instant access to over 15 hours of videos to help you sell your services to those clients. You can even gain instant access to more than 200 "look over my shoulder" copywriting training videos.

Let’s remember something that’s super-important for your success … finding great clients is an exercise in direct marketing.

• YOU are the product.
• You must have copy to sell yourself … that’s what you do.
• But you must also have a database of prospects.

It took me 9 years to put this database together and it's now available for a limited time. It’s called SCOTTY'S DATABASE.

The People in This Database Understand The Power of Copywriting  

Let Me Explain Who They Are …

Specifically Selected Because They Need/Want Copy

For several years, I built this database. It was fully updated in June 2021. You'll find ...

• Copy chiefs.
• Creative directors.
• Agency heads ... of rapidly-growing agencies.
• Marketing directors.
• Company owners and managers.
• Chief marketing officers.
• Many others who value copy.

These are people I hand-picked because they need/want great copy from great copywriters. If they are not the ultimate decision maker in their company, they will know who you should contact.

You get ...

• Name of potential client.
• Company.
• Position.
• Address (where applicable).
• Company website.
• LinkedIn profile link.

You DO NOT get email addresses and here's why. If I gave you email addresses, you might start spamming these people and that would be illegal. However, you can contact them through LinkedIn or, in many cases, through the company website.

BOTTOM LINE: SCOTTY'S DATABASE GIVES YOU THE RESOURCES YOU NEED TO FIND AND KEEP GREAT CLIENTS.

One of The Best Investments You Can Make In Your Career … Get Just 3-5 Clients From SCOTTY'S DATABASE and You've Got The Potential to Earn Tens of Thousands of Dollars in Fees Every Month ... From Great Clients ...

This database is extremely valuable. It took a long time to compile and I just had it fully updated … at significant expense. So I’m not giving it away for free. My database is only for serious copywriters who are super-eager for success in this field.

It will help you significantly and provides a massive value.

• Get just 3-5 clients from the database (0.1% if you’re counting) and you can generate tens of thousands of dollars in revenue every month … consistently.
• These clients are looking for quality and are willing, and able, to pay for the work of a serious copywriter.
• You won’t have to waste time bidding for work on sites like Upwork … sites that drive your income down ... and waste hours of your time every week.
  
• You won’t have to spend hours starting your own database … I’ve done all the “heavy lifting” for you.

You’re a serious copywriter … so you understand the full value of SCOTTY’S DATABASE. Just spend a few minutes thinking about how the clients on my database can transform your practice and your career. My database is totally unique and a total bargain.

And there's the value of the additional resources and bonuses. These will explain how to find and keep great clients. Plus the training videos will help you become a stronger, more confident, faster, and more versatile copywriter.