An Important Message for People Who Manage Copywriters
"When Your Copywriters Dramatically Improve Their Skill Set ... And Become Stronger, Faster, and More Versatile, Your Company or Agency Will Make a Lot More Money ..."
On This Page, I'm Going to Show You How to Help Your Copywriters Improve Their Skills ... With Help From An All-New Training Platform ... Created by a Copywriter Who Has Helped His Clients Generate Over $500 Million in Measurable Revenue In The Last 9 Years ...
QUICK SUMMARY
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The Aspen School of Copywriting is an online training platform that gives your copywriters and content writers the resources they need to reach the "elite level."
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Resources will help your copywriters become faster, more versatile, and more productive ... and help you significantly increase revenue.
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Created specifically for professional copywriters and content writers who work for agencies or companies.
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Over 300 training videos cover every aspect of copywriting.
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Additional resources to help your copywriters with constant improvement.
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Super-affordable and much less than other training resources.
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Full details below ...
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From the Desk of Scott Martin, Professional Copywriter. Aspen, Colorado.
If you work for an agency or company … and you manage copywriters, content writers, or any type of professional advertising or marketing writer, then you’ve discovered an extremely important web page.
On this page, you’re going to discover the following …
- How to move your copywriters from “good” or “pretty good” to the “elite level.”
- Why this change is so important for your company or agency.
- Why it’s so important for your career.
- Different ways … including the most effective way … to help your copywriters improve significantly and get to that all-important "elite" level.
- And much more ...
This page is for ...
- Copy Chiefs
- Marketing Managers
- Business owners and executives
- Chief Marketing Officers
- Art Directors
- Training Managers
- Creative Directors
Everyone who manages or supervises copywriters, content writers, and professional writers who work in marketing or advertising.
- Branding
- Direct Marketing
- Corporate
- Agency
I'm going to introduce what I call "The 5 Pillars of Copywriting Success." Once your copywriters have these "5 Pillars" ... they can reach the "elite" level and this will provide your agency or company with massive benefits ... as I detail below.
7 Surprising Reasons to Move Your Copywriters to the "Elite" Level ...
I'm confident you know and understand it's an excellent idea to help your copywriters improve. But let me give you all the reasons.
- If you’re in direct marketing, your copywriters will generate more money for you … potentially tens of millions more in revenue.
- Branding copywriters will be more creative and produce stronger ads on all platforms … keeping clients happier ... and getting more attention for brands.
- Your copywriters will become faster, while maintaining and improving their quality. This will save you tens of thousands of dollars because you won’t need to hire freelancers or additional copywriters.
- All your copywriters will find it easier to write more powerful copy.
- Your copywriters will become significantly more versatile and be able to write any type of project on every platform.
- If you have branding copywriters, they will understand how to write direct response copy … vital in today’s environment where measuring and improving ROI on ad spend is so crucial.
- Your copywriters will appreciate the fact you're trying to help them improve ... always good for morale and professional development.
Great things will happen when your copywriters reach the "elite" level.
FREE VIDEO PRESENTATION … FOR EVERYONE WHO MANAGES PROFESSIONAL COPYWRITERS AND CONTENT WRITERS ...
"HOW TO MOVE YOUR COPYWRITERS TO THE 'ELITE' LEVEL THROUGH THE 5 PILLARS OF COPYWRITER SUCCESS"
Hit the PLAY Button Right Now to Discover …
- All the benefits of helping your copywriters improve so they reach the "elite" level ... and there are lots of important benefits.
- A full description of the "5 Pillars of Copywriter Success" and why they are so powerful for copywriters, agencies, and corporate marketing departments.
- Different ways to help your copywriters improve ... including the most effective way.
- Where the copywriting world is going in the next 10 years.
- And much more …
Press the "play" button below.
THIS INFORMATION IS ALL ABOUT YOU … AND YOUR SUCCESS …
This page is for you if you manage or work with ...
- Direct response copywriters, also known today as “conversion copywriters.”
- Branding copywriters working for a branding agency.
- Content writers.
- Social media specialist/writers.
- Your writers write for any type of platform … video … radio … web … TV …
- Your writers are full-time or part-time ... contract or otherwise.
- Your copywriters are just starting … or they're ‘senior’ level … or anywhere in the middle.
- Your writers are ambitious and eager to improve.
An Important Note About This Page …
Toward the end of this page, you gain the opportunity to join The Aspen School of Copywriting. It’s a comprehensive copywriting training platform I created to help your professional copywriters succeed. All the details are below.
The main goal of this page is to provide you with information that will help you move your copywriters to the "elite" level.
So … even if you decide The Aspen School of Copywriting isn’t for you, you’ll get some extremely valuable information here … make sure you read all the copy and watch the videos.
Let Me Introduce Myself …
The “Quiet” Copywriter …
Here to Help Your Copywriters Succeed
I’m Scott Martin and I’ve been writing copy for 33 years. I specialize in direct response copywriting. I also write branding copy, content, and corporate copy.
It’s extremely unlikely you’ve heard of me. I don’t speak at conferences. I’m not into social media. I’m not on the podcast circuit, etc.
However, if you have Googled “direct response copywriter” you’ve found my website most likely. I rank ‘on page 1’ organically for this and other search terms.
Let me detail some recent achievements:
> Over $500 million in revenue for companies in the last 9 years.
> $1.5 million a month in revenue for a $19 ebook thanks to a video sales letter (VSL) I wrote.
> Helped launch one of the biggest dietary supplements: Nugenix.
> Companies I've worked with have grown quickly and many have appeared on lists like The Business Journal "Fastest-Growing" and the Inc. 5000 Fastest-Growing Companies in America.
> Over 400 promotions for one client … NBC Universal/The Golf Channel …
Just a few of my clients …
- Revolution Golf/The Golf Channel/NBC Universal
- Direct Digital (Nugenix, SlimScience, and Instaflex brands)
- The Jim McLean Golf Schools
- Kajabi
- DFO Global
- Agora
- Simon & Schuster
- Crazy Egg
- Dan Kennedy/Glazer-Kennedy Insider's Circle
- Al Sears
- Beachbody
- Healthy Directions
- Unbounce
- Digital Marketer (Ryan Deiss and Perry Belcher)
- The Motley Fool
I’ve written 18 books … including two about copywriting. I’ve also been a panelist at the AWAI Bootcamp.
Here’s what a super-famous copywriter said about me at the AWAI Bootcamp …
“A top copywriter. Someone you should get to know.”
Am I boasting? No. I simply want you to feel confident the information here is coming from a successful practicing copywriter and not a "guru" who has never written copy.
The Only Way to Measure Success in Our Space …
I’ve written controls that are still running. Plus my clients measure everything and they keep hiring me. I’m a practicing copywriter. I’m busy helping my clients generate millions in revenue … which is one reason I don’t speak at events and it’s why you likely haven’t heard of me. I’m writing copy, not speaking.
As further proof I’m getting it done, let me give you another testimonial from one of the world’s top direct marketers, Brian Kurtz.
“When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical are ‘curiosity’ and ‘passion.’
“Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with.
I’ll say it again … my clients measure everything and they keep hiring me.
I’m SO glad this section of copy is over. Why? Because I don’t like boasting. But it’s important you understand the following ...
I know how to write copy that motivates people to try products and services. And my clients happily pay significant sums for my skills. I'm happy to share how to be successful in order to help your copywriters reach the "elite" level.
I’m happy to share the "5 Pillars of Copywriting Success" with you. These will help your copywriters reach the "elite" level ... so they become more productive, more versatile, and generate more revenue.
"THE 5 PILLARS OF
COPYWRITER SUCCESS"
Here are 5 things that MUST happen if your copywriters are going to succeed and reach the "elite" level.
ONE. They must be able to write copy at the “elite level” ... every time they work on a project. OK and mediocre won’t cut it. Their copy must be consistently excellent. They might be a direct response copywriter. They might be a branding copywriter. They might be a content writer. They might be a corporate copywriter. Whatever their copywriting role, their copy must be consistently excellent. The quality of their copy should place them in the “elite” level and their value to your organization will skyrocket.
TWO. Direct marketing and direct response copywriting. If you're already in direct response, you know the benefits of having stronger direct response copywriters on your team. If you're not very familiar with direct marketing, then it's crucial your copywriters know how to write direct response copy. Why? Because more and more companies want a measurable ROI on their advertising spend. Advertising agencies, even agencies that pride themselves on branding, are having to move toward direct marketing. This means they must have copywriters who can write direct response copy. There are two types of copywriter: the copywriter who can write direct response copy … and the ones who can’t. Your copywriters must know how to write direct response copy at the "elite" level.
THREE. Flexibility ... agility ... your copywriters must be able to write everything from PPC ads to TV ads ... and from advertorials to video scripts. Plus they must be able to switch from branding to direct response. When they can write pretty much everything, your copywriters become much more valuable to your agency or company.
FOUR. Your copywriters must have the right mindset … it’s a CONSTANT IMPROVEMENT mindset where they are consistently striving to improve everything about their copy. It’s also known as the “growth" mindset. When they have this mindset and they are constantly striving to improve their copy, they're on the road to becoming an “elite” copywriter. Their copy will be consistently stronger and generate better results. This will make you look good and it will help your career.
FIVE. Speed it's crucial to know how to write excellent copy quickly. I have personally worked very hard on becoming a faster copywriter. In fact, I’m one of the fastest around. This means I can handle more work. I have maintained the quality of my copy. My experience helps but I also have some resources, like templates, that also help with speed.Your copywriters should be able to reduce their turnaround times.
The resources in The Aspen School of Copywriting will help your copywriters and content writers build these "5 Pillars" into their daily copywriting work.
How The Aspen School of Copywriting Will Help Your Copywriters Build The "5 Pillars of Copywriter Success."
ONE. Writing copy at the “elite level.”
Through the content in The Aspen School of Copywriting, your copywriters will learn from an “elite-level” copywriter. Yes … I’m boasting a little. But I’ve been writing copy for 33 years and my clients continuously hire me to write copy because my copy works. I will show your copywriters how to write copy at the “elite level” and this will help your agency or company because your copywriters will generate more revenue.
TWO. Direct marketing and direct response copywriting.
I have worked with many of the world’s top direct marketers. I also specialize in direct response copywriter and my copy has helped companies generate over $500 million in revenue. I have closely studied the work of the world’s top direct marketers and direct response copywriters. I will show your copywriters how to write powerful direct response copy and help them understand the fundamentals of direct response marketing.
THREE. Flexibility ... agility ...
My clients routinely ask me to write a wide variety of copy on different platforms. I have organized the content on The Aspen School of Copywriting platform to help your copywriters become totally versatile. They will be able to write everything you need them to write.
FOUR. Your copywriters must have the right mindset … constant improvement ...
Your copywriters have already reached a high degree of competence … which is why you hired them. The Aspen School of Copywriting is all about constant improvement and the ‘growth mindset.’ The core content will help them improve. My bi-monthly videos will help them improve even further.
FIVE. Speed.
The videos in The Aspen School of Copywriting will help your copywriters write stronger copy … faster … by providing a methodology for writing copy. I also help them write faster by providing swipe and templates to get project started quickly.
Let’s take a look at the different ways to learn to write copy ... and build these "5 Pillars" based on my 33 years of experience in copywriting.
How to Help Your Copywriters Reach the "Elite" Level ... 6 Typical Methods Rated and Ranked ...
OPTION ONE ... READ AND DIGEST THE GREAT BOOKS
THE GOOD … Your copywriters can learn an enormous amount from the great books about marketing and copywriting. It’s a great way to learn. Many of the world’s top copywriters, advertising legends, and direct marketers have thankfully written awesome books about our world.
THE BAD … They have to read and digest all these books and this can take 2-4 years. They also have to know which books to read and in which order. There are some great books … but some awful ones.
THE UGLY. Nothing … it’s slow but powerful. I'm constantly reading the great books.
OPTION TWO ... CONFERENCES AND SEMINARS
THE GOOD … Excellent copywriters sometimes teach at these events. Most events are a lot of fun and your copywriters travel to a pleasant location. One big (and expensive) event takes place in Delray Beach and I love Delray Beach.
THE BAD … The excellent copywriters will speak for about 45 minutes. How much will your team learn? Many events are pitch-fests where people will try to sell something expensive.
THE UGLY. The huge cost. Upwards of $5,000 per person to attend plus travel, time, and sundry expenses.
OPTION THREE ... MANUALS, DVDs, AND RELATED MATERIALS
THE GOOD … Some excellent material is available. There’s a manual I especially like. I’ve got some DVDs that provide great info.
THE BAD … Limited scope … usually a couple of hours of instruction and that’s it. Plus the quality can range from really horrible to excellent. How can you tell the difference?
THE UGLY. Difficult to tell which material will be worthwhile. 10% of this material is good; the rest is poor. Some of it can be extremely expensive … upwards of $5,000.
My 2nd favorite learning option: the great books about copywriting.
OPTION FOUR ... VIDEO TRAINING
THE GOOD … Can provide some excellent training. It's the best way for me to learn.
THE BAD … Very few products offer “look over my shoulder” video training.
THE UGLY. What’s out there can be extremely expensive … with the exception of The Aspen School of Copywriting … details and pricing below. Yes … I’m biased but I highly recommend this method for your copywriters.
OPTION FIVE ... PRIVATE INSTRUCTION FROM A COPYWRITING TRAINER
THE GOOD … Highly personal. The most personal training your copywriters can get.
THE BAD … A major commitment and many of the copywriters who provide this aren’t very good at teaching … they will just tell your copywriters how bad they are at copy, at your company or agency's expense.
THE UGLY. Really expensive: anywhere from $5,000 to $10,000 a day.
OPTION SIX ... INTERNAL MENTORING
THE GOOD … Can be really effective … your senior-level copywriters teach the younger copywriters in your company or agency.
THE BAD … Many senior-level copywriters don't want to teach other copywriters. They just want to write copy ... and the best use of their time is writing copy.
THE UGLY. There’s no guarantee this will help your copywriters improve.
As you can probably tell, I’m not a huge fan of any of those methods … with the exception of reading and digesting the great books about copywriting and the content in The Aspen School of Copywriting. My favorite method is "look over my shoulder" training. More details about this below.
Introducing The Aspen School of Copywriting
Comprehensive and Sensibly-Priced Copywriting Training for Your Copywriters and Content Writers ... To Help Them Reach "The Elite Level" ... So Your Copywriters Generate More Revenue, Become More Productive, and Learn How to Be More Versatile ...
Introducing A Powerful Approach to Copywriter Training
The Aspen School of Copywriting is a comprehensive copywriting training program to help copywriters reach the "elite" level.
The goal of The Aspen School of Copywriting is to help ambitious, talented, and hard-working professional copywriters get the instruction they need … so they reach their professional, personal, and financial goals.
Here’s What Your Copywriters and Content Writers Get When You Join The Aspen School of Copywriting
- EVERYTHING in The Aspen School of Copywriting Vault … including templates, theory, plus over 300 “look over my shoulder” videos showing your copywriters how to write all sorts of copy at the “elite” level. Your copywriters learn by watching me write copy. Sample videos are below.
- Templates and swipe files based on copy I've written ... so your copywriters write and learn faster.
- “The Beauty of Marketing” … a series of videos introducing your copywriters to advanced-level marketing … including direct marketing.
- Two video recordings a month where I cover important topics for your copywriters and answer questions from members of this community.
- Regular … but short … emails to provide advice and inspiration for your your copywriters.
In short, it’s EVERYTHING you need in one place to help your copywriters succeed. And your copywriters gain instant access when they join The Aspen School of Copywriting.
Take A Tour of
The Aspen School of Copywriting
There’s a TON in The Aspen School of Copywriting. So I recorded this video to show you everything currently available … Hit the play button now … your copywriters will love this resource ... and appreciate the fact you are helping them reach the "elite" level.
Let Me Get Into More Detail … So You Fully Understand What’s In The Aspen School of Copywriting …
And How It Will Help Your Copywriters …
Let me get into more detail about what you'll find in The Aspen School of Copywriting …
SPECIAL VIDEO SERIES. “The Beauty of Marketing” … A Full Introduction to Marketing … Including Direct Marketing, Advertising, and Branding.
If your copywriters are going to be a super-successful, they must understand the fundamentals and basics of marketing at the advanced-level.
So in “The Beauty of Marketing” I provide those fundamentals. I explain how marketing really works at the elite level plus I introduce many of the greats of marketing … and I also break down misconceptions and give the truth about what works in marketing and what doesn’t.
Understanding these marketing fundamentals will help your copywriters write stronger copy.
Bi-Monthly Videos … Technical Advice About Copywriting … Plus I Answer Questions from Your Copywriters …
Twice a month I record a video about a copywriting or marketing subject. I also answer questions from members of this community. I may end up inviting some guests. I try to make the subject topical.
And, of course ...
EVERYTHING IN THE ASPEN SCHOOL OF COPYWRITING VAULT … OVER 300 “LOOK OVER MY SHOULDER” VIDEOS TO HELP YOUR COPYWRITERS REACH THE “ELITE” LEVEL …
The “core” of The Aspen School of Copywriting is my series of over 300 “look over my shoulder” training videos.
I write copy and I record what’s happening on video. I talk about why I’m writing the copy a certain way … and that’s how your copywriters learn to write copy. It’s a powerful way to learn to write copy and it’s been the most effective way for me to learn.
The vault includes videos about copywriting theory. I’ve also included “practical application” videos.
By watching the copywriting theory videos, your copywriters improve their fundamental skills. When it comes to writing copy for assignments, your copywriters can go straight to the corresponding category.
For example, let’s say your copywriters need to write advertorials. They simply watch the series of modules about writing advertorials. I also include templates to help your copywriters get started.
I’ve based EVERYTHING in "The Copywriting Vault" on what works. Your copywriters get immediate access to the same techniques I use to write high-converting powerful copy.
Your copywriters just watch … and learn … and get to that all-important “elite-level."
There’s More … Much More …
There’s a lot more to The Aspen School of Copywriting.
- A huge swipe file based on copy that I’ve actually written for clients. No more “blank page blues” again for your copywriters.
- Templates to help your copywriters write powerful copy right away ... they will become faster.
- Critiques of famous ads written by legendary copywriters so your copywriters understand how the greats wrote their high-converting copy and content.
- “Book club” where I discuss the greatest marketing and copywriting books … why your copywriters should read them … and what they can discover from those books.
BOTTOM LINE: The Aspen School of Copywriting gives your copywriters EVERYTHING they need to reach the “elite level" as a professional copywriter working for an agency or company.
Just Some of the Categories in The Aspen School of Copywriting ... All Created to Help Your Copywriters Build the "5 Pillars of Copywriting Success" and Reach the Elite Level.
The Aspen School of Copywriting currently gives your copywriters a series of training modules under these categories.
- Writing Emails. Based on what has worked for me and my clients.
- Squeeze Pages … also known as opt-in pages.
- Content ... how to write powerful content that motivates people to take action.
- Writing for Social Media ... to engage potential and current customers and, most importantly, drive action.
- Headlines. Over 40 proven headline templates … how to use them … when to use them … with examples for each.
- Long Form Copy. A web-based promotion.
- Syntax of Copy. Helping your copywriters understand how to choose words and how to put them in a certain order to motivate customers to take action.
- AdWords, Display, and PPC … these short but vital pieces of copy.
- Advertorials … print and online. Yes … these still work. I write tons of them.
- Bullets and fascinations. How these really drive buying decisions and how to write them.
- Direct Mail Package. Creating a full-on promotion sent via mail. Includes all the elements.
- Learning from Great Ads. A crucial part of our copywriting education.
- Introduction to Copywriting. Perfect for those who are somewhat new to copywriting … also valuable if your copywriters have been writing copy for a long time.
- Fundamentals of Direct Response Copywriting. You must know, understand, and apply these … if your copywriters want to be super-successful.
- Gary Bencivenga. What your copywriters can learn from one of the greatest copywriters of all time.
- Proof and Research. How to conduct research and find vital proof.
Right now … over 300 “look over my shoulder” videos … with a TON more on the way.
IN PRODUCTION … As I’m writing this copy, the following categories are in planning/production.
- Video Sales Letters
- One Page Direct Mail Letter
- Writing for Social Media
- And much, much more …
And each category gives your copywriters templates and accompanying PDFs … use these to help your copywriters get started with their copy and content and become faster copywriters.
The Aspen School of Copywriting … EVERYTHING for just $47 a month ...
Or $397 a year.
To enroll your copywriters, choose your option ... monthly or annual.
- Scroll down and hit the "enroll now" button. Go through the secure checkout. It takes about 2 minutes.
- OR ... I can set up payment with your Accounts Payable associate. Email me at [email protected] to get the ball rolling.
- OR ... I can send an invoice. Email me at [email protected] and I'll send the invoice.
You can enroll as many people as you like in The Aspen School of Copywriting ... for the same enrollment fee and monthly subscription. Your investment in this powerful training covers everyone in your agency or company.
The Most Effective Way to Learn Copywriting? … The Answer Will Surprise You …
A few years ago, I started working with an advertising agency in Australia. They wanted me to write squeeze pages and emails a certain way, based on their testing data.
How did they train me?
They recorded a series of videos where the head of the agency wrote copy then I watched. Very quickly, I was writing high-converting copy for this client. It was the beginning of a long and fruitful relationship.
For me, the best way to learn to write copy is to watch someone else write copy while they explain what they’re doing. And there’s a Harvard study that backs up the effectiveness of this learning method.
A core element of The Aspen School of Copywriting? Over 300 “look over my shoulder” videos where your copywriters watch me actually writing copy while I explain what I’m thinking … and why I’m writing the copy a certain way.
Another Key to Copywriting Success ...
This Will Surprise You … Nobody Talks About This …
One of the keys to my success in copywriting?
That’s easy: CONSTANT IMPROVEMENT and the “Growth Mindset.”
I’m always learning … always striving to improve.
So I set up The Aspen School of Copywriting based around this crucial concept. If your copywriters really want to get to the “elite level” they MUST have this “constant improvement mindset.”
The Aspen School of Copywriting will provide your copywriters with the tools and resources they need for the growth mindset so they are constantly improving.
One More Thing … I’m Just Getting Started … More Content is Coming Your Way ...
There’s already a TON of content in The Aspen School of Copywriting. But quite frankly, I’m just getting started. I’m constantly adding fresh categories and new videos … based on what I’m working on and what people tell me they want.
19 Reasons to Give Your Copywriters Immediate Access to the Aspen School of Copywriting … It’s All About Helping Your Copywriters Reach The "Elite" Level ... So They Generate More Revenue and Be Massively More Productive ...
Why Should You Give Your Copywriters Access to The Aspen School of Copywriting? Here you go …
- Everything they need for success ... on one platform … how to write copy at the elite-level. It’s all here. No need to go anywhere else. Everything is right here on this platform.
- Build the "5 Pillars of Copywriting Success" ... so your copywriters become "elite-level" professional copywriters.
- More revenue ... especially if your copywriters are direct response copywriters. This platform will help them write stronger copy that generates millions in new revenue.
- The deepest and most comprehensive collection of copywriting training videos anywhere … it’s all “under one roof” at The Aspen School of Copywriting. Currently over 300 videos … with more on the way.
- Your copywriters will be more versatile ... meaning they can handle more copy on all platforms.
- It's like a university degree in copywriting ... without the high tuition ... and without spending 4 years at college or university.
- Advice and instruction from a successful copywriter … based on my experience, my mistakes, and my successful moves.
- A swipe file of copywriting projects … actual copy I’ve written. Redacted, of course, but just use these as templates for projects.
- SPEED: Your copywriters will spend less time writing copy because the instruction will speed up their learning and the templates/swipe will give your copywriters a head start for each project. Your copywriters will become significantly more productive.
- Your copywriters will know how to write every type of copy … from emails to PPC ads and from long-form pages to advertorials. Everything on one super-affordable platform.
- The most effective way to learn how to write copy … by watching me write copy in those 300 “look over my shoulder” videos. A Harvard study proves this method works.
- Theory and practical application … I give your copywriters both in The Aspen School of Copywriting to help them learn and become an “elite-level” copywriter.
- Sensibly-priced and an excellent value ... with an ROI that's off the charts.
- Learn from the greats … Critiques of famous ads written by super-successful copywriters so your copywriters understand how to write high-converting copy at the elite level.
- “Book club” where I discuss the greatest marketing and copywriting books and what your copywriters can learn from them.
- No long-term contract or commitment … You can leave at any time. All the details are below.
- Ask questions … I have the answers … Bi-monthly videos where I provide advice about copywriting plus answer questions from your copywriters … so they are constantly improving their copywriting skills.
- Your copywriters will build a rock-solid mindset that helps your copywriters thrive and constantly improve … VITAL for success in this business. It works for me.
- A super-affordable price point … WAY less than alternatives like conferences, coaching, mentoring, and everything else.
If you want your copywriters to be faster and more productive ... and enjoying their work more than ever ... The Aspen School of Copywriting will provide an exceptional ROI.
What Sort of Return on Investment Can You Expect from The Aspen School of Copywriting?
I created The Aspen School of Copywriting to help your copywriters reach the "elite" level so your copywriters become more productive and drive more revenue.
Access to The Aspen School of Copywriting is not free. I’m giving your copywriters access to my knowledge and my expertise … all based on my 33 years of experience in this field and based on my successes and my failures.
Let me get into the financial benefits you can expect.
- Your copy team will become significantly more productive … and faster. This means you will spend significantly less on freelancers and will not have to hire additional copywriters. This alone could save you anywhere from $5,000 to $250,000 on fees, salaries, and benefits.
- If you’re a direct marketing company and you have a direct response copywriter on your team, the training they will receive will help them generate more revenue. It could be an extra $5,000 in revenue from one promotion … or it could be tens of millions. Remember … I have helped companies generate over $500 million in revenue over the last 9 years.
- Let’s say you’re a branding agency. When your copywriters are stronger and produce “elite-level” work then your clients will be happier and this will keep them working with your agency. This could result in hundreds of thousands of dollars in additional revenue.
- Your copywriters are your salespeople. Many companies spend tens of thousands training their salespeople … it’s almost always a great investment.
- In contrast, access to The Aspen School of Copywriting is sensibly-priced with the potential for a huge ROI.
And let’s remember what other copywriting training methods can cost.
- I charge $20,000 for a week of in-person copywriter training … plus expenses.
- An experienced copywriter will charge upwards of $5,000 for 7-10 hours of in-person copywriter training. I have personally paid this.
- A 2-3 day conference will cost close to $5,000 including travel.
- Reading all the great books about copywriting is a great way to learn but it takes time.
I’m happy to organize The Aspen School of Copywriting so it provides an exceptional ROI and is sensibly-priced.
Your Copywriters Gain Access to The Same Approach That’s Generated Over $500 Million in Sales In The Last 9 Years ...
In the Aspen School of Copywriting, your copywriters watch me write copy LIVE. It’s “look over my shoulder” videos.
I write the same copy, using the same strategies and techniques that have motivated hundreds of thousands of people to take action … to buy products and services … over $500 million in revenue in the last 9 years.
My clients measure everything and they keep hiring me.
That’s the ultimate proof my copy works.
And you watch and learn as I use my approach to writing copy.
Result? You know precisely how to write high-converting copy so you reach the “elite level.”
These “look over my shoulder” videos are only available here in The Aspen School of Copywriting. There are currently over 300 videos on the platform with more on the way.
Watch a Couple of Videos From The Aspen School of Copywriting …
I’ve included 2 videos from the over 300 currently available on The Aspen School of Copywriting platform. Click the play button now.
What Your Copywriters Will Discover in
The Aspen School of Copywriting …
- My “secrets” to reaching the “elite level” in copywriting … only revealed in The Aspen School of Copywriting.
- What the top copywriters have in common.
- Over 300 videos I created to show your copywriters how to write powerful copy.
- Proven copywriting techniques from a copywriter (me) who has helped companies generate over $500 million in revenue in the last 9 years.
- 9 ways to speed up copywriting while maintaining quality ... this will significantly help your copywriters.
- And much, much more …
The Aspen School of Copywriting is a COMPLETE education for your copywriters … everything your copywriters need to succeed and reach that “elite level."
Perfect for Experienced Copywriters ... And an Excellent Resource for Rookie Copywriters ...
If you have a “rookie” copywriter on your “roster” and you need to get them up to speed quickly, The Aspen School of Copywriting is the perfect training platform. The content provides plenty of introductory instruction and modules. The content will help your experienced copywriters improve. It will also help total ‘newbies’ get started.
Let Your Top Copywriters Write Copy ... Leave The Training to Me ...
At many companies and agencies, experienced “senior” copywriters teach younger copywriters. A few senior copywriters enjoy this but most copywriters, in my experience, don’t like to have to teach. They want to write copy. Plus your top copywriters should be writing copy. It’s what they do best.
What Professional Copywriters Say About The Aspen School of Copywriting …
“SO WORTH MY INVESTMENT”
I started going through the modules in The Aspen School of Copywriting. At first it seemed like I was making progress that was too slow. But bit by bit I realized the slow and steady method of learning by watching “over your shoulder” was far more powerful for me not only in creating better copy but getting it done. The blueprint of doing a project, detailed in an understandable step-by-step process has been so “doable” for me that I find myself getting excited about writing copy.
With your program I have been steadily working on writing a long-form sales letter for my website AND I'm amazed that it is coming together so much better than I expected. The headlines, bullets, and the long-form sales letter modules are what I am concentrating on for this project. I plan to go through each and every module at least once because so far every module has been so worth my investment.
Patty Grasher. Vancouver, British Columbia.
“EXCEEDING EXPECTATIONS”
“It doesn't matter how high your expectations for this course are, Scott will exceed them. Imagine one of the world's most spellbinding rock climbers fixing a camera to his hard hat, hitting the road and talking you through every handhold, move and daring leap as he traverses one impossibly daunting rock face after another, sharing insights on route and equipment selection as the action unfolds. This is how Scott takes you through the journey from the foothills of copywriting to the towering heights of expertise and true mastery. At a certain point you will turn round and be amazed how far you have come. Enjoy the view!”
Matthew Jowett. UK.
The Ultimate Swipe File … To Help Your Copywriters Get Started With Every Project …
There are lots of copywriting courses that provide some type of swipe. The Aspen School of Copywriting is different … for two important reasons.
ONE. The main “swipe stash” includes copy I’ve actually written for clients. I’ve redacted the copy, for obvious reasons, and taken out details. But it’s “live” copy.
Your copywriters can head to this section of The Aspen School of Copywriting, pick the type of copy they need, and they're way ahead of the game. And there’s swipe for pretty much everything … sales pages … emails … advertorials … squeeze pages.
TWO. The templates that accompany the video presentations also provide a great way to start a project.
Bottom line: your copywriters can learn from the swipe and the templates … plus they can use them for their projects. And there's a lot more on the way.
I created The Aspen School of Copywriting to help your copywriters get to the elite level so they become faster and more productive. Plus your company or agency will benefit significantly when your copywriters are stronger.
Why I’m Doing This ... The Surprising Answer ...
You might be asking, “Scott, if you’re so successful at writing copy, why are you selling a copywriting training product?”
Great question.
Why?
Because there are lots of so-called copywriters who sell copywriting training. Very few of these “copywriters” actually write copy on a daily basis.
I have plenty of work. My website has generated over 1,200 leads in the last 7 years. My clients keep hiring me. Plus I have a database of more than 2,500 potential clients.
So here’s the deal …
At some stage, every successful copywriter needs to make a prudent decision to use their skills to sell their own products. Dan Kennedy does this. Gary Bencivenga did this. Clayton Makepeace did this. Many other super-successful copywriters sell a product that will help other copywriters.
It’s a natural progression for copywriters.
I will always write copy for great clients. But now I’m using my skills to sell my own product … and your copywriters get to benefit through the comprehensive training in The Aspen School of Copywriting.
Your copywriters will become more versatile and this will help you save tens of thousands of dollars ...
One of the big benefits of The Aspen School of Copywriting? Your copywriters will become more versatile.
Let’s say you need a copywriter to write a series of emails. They can open up The Aspen School of Copywriting and go to the section about writing emails. They use the training and the templates and they’re on their way.
What about an advertorial? Easy … just open up the advertorial section and they’ll know how to write an advertorial PLUS they’ll get a template that makes it super-easy to get going.
Your copywriters will be more productive and be able to writer more copy, faster … while maintaining and improving quality. You won’t have to hire as many new copywriters when your copy needs increase. Plus you won’t have to hire freelancers.
Ready to Enroll Your Copywriters?
Send Me An Email. Or Call Me.
Let's Get Everything Set Up
ENROLL NOWFreelancer? The Aspen School of Copywriting Will Also Help You ...
If you’re a freelancer, The Aspen School of Copywriting will definitely help you. The videos and related resources will help you improve your skills … so you can get better assignments from better clients.
Also … if you compare the price of access to The Aspen School of Copywriting to other training resources, The Aspen School of Copywriting is a total bargain. One of your regular clients may pay for access.
“Can’t I Just Find This Stuff for Free?” You’re Asking … Here’s My Surprising Answer …
YES … you can find lots of free resources about copywriting on the Internet. In fact, I even point you toward these resources. Bencivenga Bullets is a great example. I help your copywriters find the best free resources out there.
But 99.9% of the free material on the Internet is raw garbage. It’s either wrong … or it’s from copywriters who don’t know what they’re doing. Or both.
With The Aspen School of Copywriting, there’s a small monthly or annual subscription. But you can be TOTALLY certain you’re getting instruction and advice from a copywriter whose copy regularly produces revenue.
The Aspen School of Copywriting is a COMPLETE program that provides top-class instruction. The Aspen School of Copywriting is the ONLY program that genuinely gives your copywriters EVERTYHING they need to succeed.
Serious About The Success of Your Copywriters? Serious About the Success of Your Company or Agency?
Take These Steps Now …
There are some moving parts here and it’s a big platform. So let me give you total clarity when it comes to making the most of The Aspen School of Copywriting.
Just take these steps right now …
- Join at the monthly or annual level. Your access fee will stay the same as long as your company or agency is a member.
- At checkout, decide if you want copy critiques for your copywriters.
- Once you join, I’ll send you a welcome video that explains everything your copywriters get in The Aspen School of Copywriting.
- Have your copywriters watch the videos.
- I answer questions in the bi-monthly video.
- Watch your copywriters and content writers be more productive, become more versatile, and improve their copy and content.
It’s a comprehensive platform … the most complete collection of training resources in one place. So there’s a lot going on. But after a few days, your copywriters will know their way around everything in The Aspen School of Copywriting.
MY PERSONAL GUARANTEE ... THE ASPEN SCHOOL OF COPYWRITING MUST HELP YOUR COPYWRITERS IMPROVE THEIR COPY AND BECOME MORE PRODUCTIVE ... OR CANCEL AT ANY TIME ...
The Aspen School of Copywriting MUST Work for Your Copywriters … Or Cancel Your Membership …
The Aspen School of Copywriting must provide your copywriters with all the resources they need to reach the “elite level."
The content must help your copywriters become versatile, faster, stronger, and more productive. You will never have to spend money on any type of additional training again … saving your company or agency TENS OF THOUSANDS OF DOLLARS.
In short, The Aspen School of Copywriting must back up all the promises on this page … and I’ve made a lot of promises.
If The Aspen School of Copywriting fails in any way, simply cancel your membership. You will not pay anything again. Easy.
Even better, there's a 30-day guarantee on the Enrollment Fee. So ... you and your copy team get 30 days to decide if The Aspen School of Copywriting is a good fit for you.
Will You Make the Right Decision For Your Agency or Company ... And For Your Copywriters?
Now you have a simple choice …
You can have "mediocre" copywriters ...
OR …
You can have copywriters and content writers who write at the “elite” level and are faster and more productive.
To Your Success,
Scott Martin
Copywriter
Founder
The Aspen School of Copywriting
Questions About The Aspen School of Copywriting?
Please enter your information below and I'll reply within 2 business days.
Want Copy Critiques?
A Lot of People Have Asked for Copy Critiques … So I’m Making These Available ...
With The Aspen School of Copywriting, you can get three copy critiques.
i’ll go through some copy with your copywriters and I’ll let them know, with grace and dignity, what I’m seeing ... what's good and what needs work.
3 copy critiques for $557. And you can use these at any time in a 12-month period. Copy can be any length.
This offer is only available through The Aspen School of Copywriting and are available at checkout.
The Aspen School is For All Copywriters
I’m a direct response copywriter. So you might think The Aspen School of Copywriting is only for … direct response copywriters.
But The Aspen School of Copywriting is for all copywriters …
- Branding
- Conversion
- Content
- B2B
- Corporate
Yes … it’s for every type of professional copywriter who works in marketing and advertising.
The Complete Listing of Everything You Get in The Aspen School of Copywriting … And It’s a Ton …
As I Wrote Earlier … The Aspen School of Copywriting is The Most Comprehensive Copywriting Program on The Planet … And Here’s Some Proof … The Full Listing of All The Content in The Aspen School of Copywriting.
Category 1. Writing Emails.
Category 2. Squeeze Pages.
Category 3. Powerful Headlines.
Category 4. Long-Form Sales Page.
Category 5. Copywriting Syntax.
Module 6. AdWords and Pay Per Click Ads.
Category 7. Advertorials.
Category 8. Bullets and Fascinations.
Category 9. Direct Mail Package.
Category 10. The Great Ads.
Category 11. Introduction to Copywriting.
Category 12. Fundamentals of Copywriting.
Category 13. Introduction to Direct Mail.
Category 14. The Greats of Copy.
Category 15. Post Card/Direct Mail.
Category 16. Research and Proof.
Category 17. Swipe and Templates
Category 70. Marketing and Sales Foundations
Category 21A. Content.
Special Bonus Videos. Advanced Techniques.
Category 22. Writing for Social Media.
WHAT PEOPLE HAVE SAID ABOUT MY COPY
SHUT DOWN THE SERVERS
Scott’s copy created such a storm of sales that it literally took out our servers from time to time. JUSTIN TUPPER. Founder, Revolution Golf.
PASSION
When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical to be present in all they do are "curiosity" and "passion." Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with. And as a key member of my mastermind group for top level direct response marketers, copywriters, and entrepreneurs, his curiosity and passion are always on display through the questions he asks ... and the advice he gives based on his experience working with many of the world's top direct marketing companies. Brian Kurtz, Titans Marketing LLC.
HE GETS RESULTS
Scott Martin is a rare find—a copywriter who understands how to motivate customers to call or get out their credit cards and buy! He has a genuine enthusiasm for great copy, is fun to work with, hits his deadlines on time, but most of all—he gets results! Will Swayne, Founder, Marketing Results.
PROFESSIONAL
Scott Martin is a joy to work with... super responsive, humble, professional, and courteous. Ryan Markish, Director of Copy, Legacy Research, Agora.
WE USE HIM AGAIN AND AGAIN
Unlike most copywriters, Scott has a great understanding of direct response copy. The kind that actually makes you money instead of merely filling the page with prose! That's why we use him again and again. Andrew Wood, President, Legendary Marketing.
ACCOUNTABLE
I was impressed with Scott’s commitment to our project – every deadline was met, every email and phone call was returned. He provided multiple ideas and solutions and went above what I expected. I feel like that level of accountability is hard to find these days. International Direct Marketing company, Baltimore, Maryland.
GO-TO COPYWRITER
My go-to trusted direct response copywriter ... I've worked with Scott on many, many projects for over 4 years now – and I am not only continually impressed with his writing, but his ability to understand and sell such differing businesses. Scott's willingness to get the job done right and on time has always meant he is my go-to trusted copywriter. He is the only copywriter I have worked with who will jump on a call at midnight to discuss a landing page! He writes in pure direct response style and he genuinely knows how to write to sell. Scott is dedicated to every project with the right turnarounds, excellent responsiveness, and a commitment to get things right for the client. Most of all, he has a great sense of humor and will not let you down. Sophie Paulin, Account Executive, Brisbane, Australia.
TOP COPYWRITER
“Top copywriter. You should get to know him.” Bob Bly. 2017 AWAI Bootcamp.
