QUICK SUMMARY

• The Aspen School of Copywriting is an online training program that gives your copywriters the resources they need to write direct response copy across all platforms at the "elite" level.

   

• Over 350 videos plus additional resources will help your copywriters become faster, more versatile, and more productive ... and write copy that produces millions of dollars in revenue.
  

   

• Created specifically for copywriters who work for advertising agencies or companies.

   

• Over 350 training videos cover every aspect of direct response copywriting.
  

   

• Additional resources to help your copywriters constantly improve.

   

• Personal, customized instruction available to accelerate progress.

   

• See the full details below.

   

  *

From the Desk of Scott Martin, Professional Copywriter. Aspen, Colorado.

If you work for an advertising agency or company … and you manage copywriters, content writers, or any type of professional advertising or marketing writer, then you’ve landed on an extremely important web page.

On this page, you’re going to discover the following …

• How to move your copywriters from “good” or “pretty good” to the “elite level.”
• How to help your copywriters write revenue-generating direct response copy.
• Why it’s so important for your career.
• Different ways … including the most effective way … to help your copywriters improve significantly.
  
• And much more ...

This page is for ...

• Copy Chiefs
• Marketing Managers
• Business Owners and Executives
• Chief Marketing Officers
• Art Directors
• Training Managers
• Creative Directors

Everyone who manages or supervises copywriters, content writers, and professional writers who work in marketing or advertising.

• Branding
• Direct Marketing
• Corporate
• Agency

I'm going to introduce what I call "The 5 Pillars of Copywriting Success."

Once your copywriters have these "5 Pillars" ... they can reach the "elite" level and this will provide your agency or company with massive benefits ... as I detail below.

7 Surprising Reasons to Help Your Copywriters Write Direct Response Copy At The "Elite" Level ...

I'm confident you know and understand that it's an excellent idea to help your copywriters improve. But let me give you all the reasons ... including some that will surprise you.

1. If you’re in direct marketing, your copywriters will generate more money for you … potentially tens of millions more in additional revenue. I have helped my clients generate over $550 million in revenue in the last 15 years. I show your copywriters the techniques I've used to create this success.
   
2. Branding copywriters will be more creative and produce stronger ads on all platforms … keeping clients happier ... and getting more attention for brands.
   
3. Your copywriters will become faster, while maintaining and improving their quality. This will save you tens of thousands of dollars because you won’t need to hire freelancers or additional copywriters.
4. All your copywriters will find it easier to write more powerful copy. Plus the swipe and templates will mean your copywriters will never have "blank-page blues."
5. Your copywriters will become significantly more versatile and be able to write any type of project on every platform.
6. If you have branding copywriters, they will understand how to write direct response copy … vital in today’s environment where measuring and improving ROI on ad spend is so crucial.
7. Your copywriters will appreciate the fact you're helping them improve ... always excellent for morale and professional development.

Great things will happen when your copywriters gain access to the powerful resources in The Aspen School of Copywriting.

THIS INFORMATION IS ALL ABOUT YOU … AND YOUR SUCCESS …

This page is for you if you manage or work with ...

• Direct response copywriters, also known today as “conversion copywriters.”
• Branding copywriters working for a branding agency.
• Content writers.
• Social media specialists/writers.
• Copywriters who write for any type of platform … video … radio … web … TV …
• Full-time or part-time copywriters ... contract or otherwise.
• Freshly-minted copywriters who are just starting … or 'senior’ level copywriters.
• Copywriters who are ambitious and eager to improve ... the copywriters you want on your team.

An Important Note About This Page …

Toward the end of this page, you gain the opportunity to give your copywriters access to The Aspen School of Copywriting. It’s a comprehensive copywriting training platform I created to help your professional copywriters reach the "elite" level. All the details are below.

The main goal of this page is to provide you with information that will help you move your copywriters to the "elite" level plus help them become direct response copywriters if they are currently writing branding and corporate copy.

How to Help Your Copywriters Reach the "Elite" Level ... 5 Typical Methods Rated and Ranked ...

OPTION ONE ... READ AND DIGEST THE GREAT BOOKS ... Effective But Slow ...

THE GOOD … Your copywriters can learn an enormous amount from the great books about marketing and copywriting. It’s a great way to learn. Many of the world’s top copywriters, advertising legends, and direct marketers have thankfully written awesome books about our world.

THE BAD … They have to read and digest all these books and this can take 2-4 years. They also have to know which books to read and in which order. There are some great books … but some awful ones.

THE UGLY. Nothing … it’s slow but powerful. I'm constantly reading the great books.

OPTION TWO ... CONFERENCES AND SEMINARS ... Inconsistent quality and very expensive ...

THE GOOD … Excellent copywriters sometimes teach at these events. Most events are a lot of fun and your copywriters travel to a pleasant location. One big (and expensive) event takes place in Delray Beach and I love Delray Beach.

THE BAD … The excellent copywriters will speak for about 45 minutes. How much will your team learn? Many events are pitch-fests where people will try to sell something expensive.

THE UGLY. Upwards of $8,000 per person to attend plus travel, time, and sundry expenses.

OPTION THREE ... MANUALS, DVDs, AND RELATED MATERIALS ... 

Inconsistent quality and very expensive ...

THE GOOD … Some excellent material is available. There’s a manual I especially like. I’ve got some DVDs that provide great info.

THE BAD … Limited scope … usually a couple of hours of instruction and that’s it. Plus the quality can range from really horrible to excellent. How can you tell the difference?

THE UGLY. Difficult to tell which material will be worthwhile. 10% of this material is good. The rest is poor. Some of it can be extremely expensive … upwards of $5,000.

My 2nd favorite learning option: the great books about copywriting.

OPTION FOUR ... VIDEO TRAINING

THE GOOD … Can provide some excellent training. It's the best way for me to learn.

THE BAD … Very few products offer “look over my shoulder” video training.

THE UGLY. What’s out there can be extremely expensive … with the exception of The Aspen School of Copywriting … details and pricing below. Yes … I’m biased but I highly recommend this method for your copywriters. It's the top value.

OPTION FIVE ... INTERNAL MENTORING

THE GOOD … Can be really effective … your senior-level copywriters teach the younger copywriters in your company or agency.

THE BAD … Many senior-level copywriters don't want to teach other copywriters. They just want to write copy ... and the best use of their time is, in fact, writing copy.

THE UGLY. There’s no guarantee this will help your copywriters improve.

As you can probably tell, I’m not a huge fan of any of those methods … with the exception of reading and digesting the great books about copywriting and the content in The Aspen School of Copywriting. My favorite method is "look over my shoulder" training. More details below.

Introducing The Aspen School of Copywriting

Comprehensive and Sensibly-Priced Copywriting Training for Your Copywriters ... To Help Them Reach "The Elite Level" ... So Your Copywriters Generate More Revenue, Become More Productive, and Learn How to Be More Faster and More Versatile ...

Introducing A Comprehensive, High-Value Approach to Copywriter Training That's Only Available Here.

The Aspen School of Copywriting is a comprehensive copywriting training program I created to help copywriters write direct response copy at the "elite" level.

The goal of The Aspen School of Copywriting is to help ambitious, talented, and hard-working professional copywriters get the instruction they need to write direct response copy that generates millions of dollars in revenue.

Here’s What Your Copywriters Get When You Join The Aspen School of Copywriting ...

• EVERYTHING in The Aspen School of Copywriting vault … including templates, theory, plus over 350 “look over my shoulder” videos showing your copywriters how to write all sorts of copy at the “elite” level. Your copywriters learn by watching me write copy. Sample videos are below.
  
• Templates and swipe files based on copy I've written ... so your copywriters write and learn faster.
• “The Beauty of Marketing” … a series of videos introducing your copywriters to advanced-level marketing … including direct marketing.
  
• Unique bonuses as detailed below. These will help your copywriters become even better at writing direct response copy.
• The option of personal, customized training to accelerate the process.

In short, it’s EVERYTHING you need in one place to help your copywriters succeed. And your copywriters gain instant access when they join The Aspen School of Copywriting.

Take A Tour of

The Aspen School of Copywriting

There’s a TON in The Aspen School of Copywriting. So I recorded this video to show you everything currently available … Hit the play button now … your copywriters will love this resource ... and appreciate the fact you are helping them reach the "elite" level.

Just Some of the Categories in The Aspen School Of Copywriting ... All Created to Help Your Copywriters Build The "5 Pillars of Copywriting Success" And Learn How To Write Direct Response Copy. 

The Aspen School of Copywriting currently gives your copywriters a series of training modules under these categories.

• Writing Emails. Based on what has worked for me and my clients.
• Squeeze Pages … also known as opt-in pages.
• Content ... how to write powerful content that motivates people to take action.
• Writing for Social Media ... to engage potential and current customers and, most importantly, drive action.
• Headlines. Over 40 proven headline templates … how to use them … when to use them … with examples for each.
• Long Form Copy. A web-based promotion.
• Syntax of Copy. Helping your copywriters understand how to choose words and how to put them in a certain order to motivate customers to take action.
• AdWords, Display, and PPC … these short but vital pieces of copy. Everthing starts here.
• Advertorials … print and online. Yes … these still work. I write tons of them.
• Bullets and Fascinations. How these really drive buying decisions and how to write them.
• Direct Mail Package. Creating a full-on promotion sent via mail. Includes all the elements.
• Learning from Great Ads. A crucial part of our copywriting education.
• Introduction to Copywriting. Perfect for those who are somewhat new to copywriting … also valuable if your copywriters have been writing copy for a long time.
• Fundamentals of Direct Response Copywriting. You must know, understand, and apply these … if your copywriters want to be super-successful.
• Gary Bencivenga. What your copywriters can learn from one of the greatest copywriters of all time.
• Proof and Research. How to conduct research and find vital proof.

Right now … over 350 “look over my shoulder” videos … with a TON more on the way.

IN PRODUCTION … As I’m writing this copy, the following categories are in planning/production.

• Video Sales Letters
• One Page Direct Mail Letter
• And much, much more …

And each category gives your copywriters templates and accompanying PDFs … use these to help your copywriters get started with their copy and content and become faster copywriters.

And I Almost Forgot ... a swipe file based on copy that's actually gone live.

Another Key to Copywriting Success ...

This Will Surprise You … Nobody Talks About This …

One of the keys to my success in copywriting?

That’s easy: CONSTANT IMPROVEMENT and the “Growth Mindset.”

I’m always learning … always striving to improve.

So I set up The Aspen School of Copywriting based around this crucial concept. If your copywriters really want to get to the “elite level” they MUST have this “constant improvement mindset.”

The Aspen School of Copywriting will provide your copywriters with the tools and resources they need for the growth mindset so they are constantly improving.

I’m Just Getting Started

More Content is Coming Your Way

There’s already a TON of content in The Aspen School of Copywriting. But quite frankly, I’m just getting started. I’m constantly adding fresh categories and new videos … based on what I’m working on and what people tell me they want.

19 Reasons to Give Your Copywriters Immediate Access to the Aspen School of Copywriting … It’s All About Helping Your Copywriters Reach The "Elite" Level ... So They Generate Millions Of Dollars In Measurable Revenue ...

Why Should You Give Your Copywriters Access to The Aspen School of Copywriting? Here you go …

1. Everything they need for success ... on one platform … how to write direct respnse copy at the "elite" level. It’s all here. No need to go anywhere else. Everything is right here on this platform.
2. Build the "5 Pillars of Copywriting Success" ... so your copywriters become "elite" level copywriters.
3. More revenue ... your copywriters will become awesome direct response copywriters. This platform will help them write the copy that generates millions of dollars in new revenue.
4. The deepest and most comprehensive collection of copywriting training videos anywhere … it’s all “under one roof” at The Aspen School of Copywriting. Currently over 350 videos … with more on the way ... plus other resources only available here.
5. Your copywriters will be more versatile ... meaning they can handle more copy on all platforms.
6. It's like a university degree in copywriting ... without the high tuition ... and without spending 4 years at a college or university.
7. Advice and instruction from a successful copywriter … based on my experience, my mistakes, and my successful moves. I've helped my clients generate over $550 million in measurable revenue.
8. A swipe file of copywriting projects … actual copy I’ve written. Redacted, of course, but just use these as templates to get these projects started the right way.
9. SPEED: Your copywriters will spend less time writing copy because the instruction will speed up their learning and the templates/swipe will give your copywriters a head start for each project. Your copywriters will become significantly more productive.
10. Your copywriters will know how to write every type of copy … from emails to PPC ads and from long-form landing pages to advertorials. Everything on one high-value platform.
11. The most effective way to learn how to write copy … by watching me write copy in those 350 “look over my shoulder” videos. A Harvard study proves this method works.
12. Theory and practical application … I give your copywriters both in The Aspen School of Copywriting to help them learn and become that “elite” level copywriter.
13. Sensibly-priced and an excellent value ... with an ROI that's off the charts.
14. Learn from the greats … Critiques of famous ads written by super-successful copywriters so your copywriters understand how to write high-converting copy at the "elite" level.
15. “Book club” where I discuss the greatest marketing and copywriting books and what your copywriters can learn from them.
16. No long-term contracts plus access for everyone … One payment and everyone in your company or agency gets access.
17. Ask questions … I have the answers … Leave comments below a video or module and I'll answer the question or comment.
18. Your copywriters will build a rock-solid mindset that helps your copywriters thrive and constantly improve … VITAL for success in this business. It works for me.
19. A super-affordable price point and an awesome value … much stronger value than conferences and other training resources that may or may not work.

What Sort of ROI Can You Expect from The Aspen School of Copywriting?

I created The Aspen School of Copywriting to help your copywriters reach the "elite" level so your copywriters become more productive and drive more revenue ... plus know how to write direct response copy that drives actual revenue.

Access to The Aspen School of Copywriting is not free. I’m giving your copywriters access to my knowledge and my expertise … all based on 33 years of experience in this field and based on my successes and my failures.

Let me detail the financial benefits you can expect.

• Your copy team will become significantly more productive … and faster. This means you can spend less on freelancers and will not need to hire additional copywriters. This alone could save you anywhere from $5,000 to $150,000 on fees, salaries, and benefits.
• If you’re a direct marketing company and you have a direct response copywriter on your team, the training they will receive will help them generate more revenue. It could be an extra $5,000 in revenue from one promotion … or it could be tens of millions over the course of 12 months. Remember … I have helped my clients generate over $550 million in revenue over the last 15 years.
• Let’s say you’re a branding agency. When your copywriters are stronger and produce “elite-level” direct response copy then your clients will be happier and this will keep them working with your agency. This could result in hundreds of thousands of dollars in additional revenue.
• Your copywriters are your salespeople. Many companies spend tens of thousands training their salespeople … it’s always a great investment.
• Better copywriters = more revenue. In contrast, access to The Aspen School of Copywriting is sensibly-priced with the potential for a huge ROI.
• It's the only resource you will need ... EVERYTHING is right here on this platform.

And let’s remember what other copywriting training methods can cost.

• I charge $20,000 for a week of in-person copywriter training … plus expenses. You can get 11 hours of personal, customized coaching, plus access to everything on this platform, for a lot less than $20,000.
• An experienced copywriter will charge upwards of $8,000 for 11 hours of in-person copywriter training. I have personally paid this.
• A 2-3 day copywriting conference will cost $5,000 to $8,000 plus travel.
• Reading all the great books about copywriting is a great way to learn but it takes 3 years to digest all the information.

I’m happy to organize The Aspen School of Copywriting so it provides an exceptional ROI.

Watch a Couple of Videos From The Aspen School of Copywriting …

I’ve included 2 videos from the over 350 currently available on The Aspen School of Copywriting platform. Click the play button now.

What Your Copywriters Will Discover in The Aspen School of Copywriting …

• My “secrets” to reaching the “elite level” in copywriting … only revealed in The Aspen School of Copywriting.
• How to write revenue-generating direct response copy.
• What the top copywriters have in common.
• Over 350 videos I created to show your copywriters how to write powerful copy.
• Proven copywriting techniques from a copywriter (me) who has helped my clients generate over $550 million in revenue in the last 15 years.
• 9 ways to speed up copywriting while maintaining quality ... this will significantly help your copywriters.
  
• And much, much more …

The Aspen School of Copywriting is a COMPLETE education for your copywriters … everything your copywriters need to succeed and reach that “elite level" and discover how to write direct response copy.

Perfect for Experienced Copywriters ... And an Excellent Resource for "Rookie" Copywriters

If you have a “rookie” copywriter on your “roster” and you need to get them up to speed quickly, The Aspen School of Copywriting is the perfect training platform. The content provides plenty of introductory instruction and modules. The content will help your experienced copywriters get significantly better so they generate even more revenue.

Let Your Top Copywriters Write Copy ... Leave The Training to Me

At many companies and agencies, experienced “senior” copywriters teach younger copywriters. A few senior copywriters enjoy this but most copywriters, in my experience, don’t like to teach. They want to write copy. Plus your top copywriters should be writing copy. It’s what they do best. Let the content in The Aspen School of Copywriting train your copywriters.

The Ultimate Swipe File … To Help Your Copywriters Get Started With Every Project The Right Way …

There are lots of copywriting courses that provide some type of swipe file. The Aspen School of Copywriting is different … for two important reasons.

ONE. The main “swipe stash” includes copy I’ve actually written for clients. I’ve redacted the copy, for obvious reasons, and taken out details. But it’s “live” copy.

Your copywriters can head to this section of The Aspen School of Copywriting, pick the type of copy they need, and they're way ahead of the game. And there’s swipe for pretty much everything … sales pages … emails … advertorials … squeeze pages.

TWO. The templates that accompany the video presentations also provide a great way to start a project.

Bottom line: your copywriters can learn from the swipe and the templates … plus they can use them for their projects. And there's a lot more on the way.

Upgrade To The Coaching Option And Accelerate The Progress Toward "Elite" Level ...

You can accelerate the progress of your copywriters by choosing the option that includes personal and customized training from me.

 Here's what your copywriters receive.

• 11 hours of customized personal training for your copywriter or team of copywriters.
• A full assessment of current copy.
• Copy critiques.
• Recommendations for improvement based on current goals.
• Assigning "homework" for faster improvement.
• Coaching based on direct response copywriting principles and fundamentals.
• Each program based on the exact needs of each copywriter.
• Flexible scheduling.

Yes ... the videos in The Aspen School of Copywriting will definitely help every copywriter. The addition of coaching accelerates the improvement process plus fully customizes the process.

I created The Aspen School of Copywriting to help your copywriters get to the "elite" level so they become faster and write copy that generates more revenue.

Why I’m Doing This ... The Surprising Answer ...

You might be asking, “Scott, if you’re so successful at writing copy, why are you selling a copywriting training product?”

Great question.

Why?

Because there are lots of so-called copywriters who sell copywriting training. Very few of these “copywriters” actually write copy on a daily basis.

I have plenty of work. My website has generated over 1,200 leads in the last 7 years. My clients keep hiring me. Plus I have a database of more than 2,500 potential clients.

So here’s the deal …

At some stage, every successful copywriter needs to make a prudent decision to use their skills to sell their own products. Dan Kennedy does this. Gary Bencivenga did this. Clayton Makepeace did this. Many other super-successful copywriters sell a product that will help other copywriters.

It’s a natural progression for copywriters.

I will always write copy for great clients. But now I’m using my skills to sell my own product … and your copywriters get to benefit through the comprehensive training in The Aspen School of Copywriting.

Your copywriters will become more versatile and this will help you save tens of thousands of dollars ...

One of the big benefits of The Aspen School of Copywriting? Your copywriters will become more versatile.

Let’s say you need a copywriter to write a series of emails. They can open up The Aspen School of Copywriting and go to the section about writing emails. They use the training and the templates and they’re on their way.

What about an advertorial? Easy … just open up the advertorial section and they’ll know how to write an advertorial PLUS they’ll get a template that makes it super-easy to get going.

Your copywriters will be more productive and be able to writer more copy, faster … while maintaining and improving quality.

Freelancer? The Aspen School of Copywriting Will Also Help You ...

If you’re a freelancer, The Aspen School of Copywriting will definitely help you. The videos and related resources will help you improve your skills … so you can get better assignments from better clients.

Also … if you compare the price of access to The Aspen School of Copywriting to other training resources, The Aspen School of Copywriting is an amazing value. One of your regular clients may pay for access.

Working For A Company Or Agency?

Let Your Manager Know About This Training Platform ...

They Will Pay For Access Plus Personal Copywriting Training ...

If you're a copywriter and you work for an agency or a marketing team in a big company, show this page to your manager.

You can gain access to the training platform plus the customized coaching. Your agency or company will likely have a training budget that will fund your access.

“Can’t I Just Find This Stuff for Free?” You’re Asking … Here’s My Surprising Answer …

YES … you can find lots of free resources about copywriting on the Internet. In fact, I even point you toward these resources. Bencivenga Bullets is a great example. I help your copywriters find the best free resources out there.

But 99.9% of the free material on the Internet is raw garbage. It’s either wrong … or it’s from copywriters who don’t know what they’re doing. Or both.

With The Aspen School of Copywriting, there’s a modest fee for access to over 350 training videos plus the other resources.

But you can be TOTALLY certain you’re getting instruction and advice from a copywriter whose copy regularly produces revenue.

The Aspen School of Copywriting is a COMPLETE program that provides top-class instruction. The Aspen School of Copywriting is the ONLY program that genuinely gives your copywriters EVERTYHING they need to succeed and write revenue-generating copy.

Want Copy Critiques?

 A Lot of People Have Asked for Copy Critiques … So I’m Making These Available ...

With The Aspen School of Copywriting, you can buy three copy critiques at checkout.

I’ll go through some copy with your copywriters and I’ll let them know, with grace and dignity, what I’m seeing ... what's good and what needs work.

3 copy critiques for $557. And you can use these at any time in a 12-month period. Copy can be any length.

This offer is only available through The Aspen School of Copywriting and are available at checkout. Copy critiques are included with the customized training option.

The Complete Listing of Everything You Get in The Aspen School of Copywriting … And It’s a Ton …

As I Wrote Earlier … The Aspen School of Copywriting is The Most Comprehensive Copywriting Program on The Planet … And Here’s Some Proof … The Full Listing of All The Content in The Aspen School of Copywriting. And There's More In Production.

WHAT PEOPLE HAVE SAID ABOUT MY COPY

SHUT DOWN THE SERVERS

PASSION

HE GETS RESULTS

PROFESSIONAL

WE USE HIM AGAIN AND AGAIN

ACCOUNTABLE

GO-TO COPYWRITER

TOP COPYWRITER