FREE VIDEO PRESENTATION … FOR PROFESSIONAL COPYWRITERS …

"THE 6 PILLARS OF

COPYWRITER AND CONTENT WRITER SUCCESS IN THE AGE OF AI"

Hit the PLAY Button Right Now to Discover …

• A full description of the "6 Pillars."
• Why these "pillars" are so vital for your success ... especially with AI as the "elephant in the room."
• What AI really means for copywriters and content writers.
• A surprising fact ... your company desperately wants you to build these "6 pillars."
• The one "pillar" that's more important than all the others ... by far.
• A huge change coming in the world of copywriting and content ... and what this means for you.
  

WARNING! … This video gives you the raw, unvarnished truth about being a super-successful copywriter in the current AI environment. You can only get this information here.

Let Me Introduce Myself …

The “Quiet” Copywriter …

Here to Help You Succeed In The Age of AI

I’m Scott Martin and I’ve been writing copy for 34 years. I specialize in direct response copywriting. I also write branding copy, content, and corporate copy.

It’s extremely unlikely you’ve heard of me. I don’t speak at conferences. I’m not into social media. I’m not on the podcast circuit, etc.

However, if you have Googled “direct response copywriter” you’ve found my website most likely. I rank ‘on page 1’ organically for this and other search terms.

Let me detail some recent achievements:

> Over $550 million in revenue for my clients in the last 14 years.

> $1.5 million a month in revenue for a $19 ebook thanks to a video sales letter (VSL) I wrote.

> Helped launch one of the biggest dietary supplements: Nugenix.

> Over 400 long-form promotions for one client … NBC Universal/The Golf Channel …

Just a few of my clients …

• Revolution Golf/The Golf Channel/NBC Universal
• Direct Digital (Nugenix, SlimScience, and Instaflex brands)
• The Jim McLean Golf Schools
• JW Player
• Credit Suite
• Kajabi
• DFO Global
• Agora
• Simon & Schuster
• Crazy Egg
• Dan Kennedy/Glazer-Kennedy Insider's Circle
• Al Sears
• Beachbody
• Healthy Directions
• Unbounce
• Digital Marketer (Ryan Deiss and Perry Belcher)
• The Motley Fool

I’ve written 18 books … including two about copywriting. You can get one of them here ... free.

I’ve also been a panelist at the AWAI Bootcamp.

Here’s what a super-famous copywriter said about me at the AWAI Bootcamp …

“A top copywriter. Someone you should get to know.”

Am I boasting? No. I simply want you to feel confident that the information here is coming from a successful practicing copywriter and not a "guru" who has never written copy.

The Only Way to Measure Success in Our Space …

I’ve written controls that are still running. Plus my clients measure everything and they keep hiring me. I’m a practicing copywriter. I’m busy helping my clients generate millions in revenue … which is one reason I don’t speak at events and it’s why you likely haven’t heard of me. I’m writing copy, not speaking.

As further proof I’m getting it done, let me give you another testimonial from one of the world’s top direct marketers, Brian Kurtz.

“When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical are ‘curiosity’ and ‘passion.’

“Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with. He's an A+ copywriter.”

I’ll say it again … my clients measure everything and they keep hiring me.

I’m SO glad this section of copy is over. Why? Because I don’t like talking about myself. But it’s important you understand the following ...

I know how to write copy that motivates people to try and purchase products and services. And my clients happily pay significant sums for my skills. I'm happy to share how I write copy ... so you reach your personal and professional goals in the age of AI.

"THE 6 PILLARS OF

COPYWRITER SUCCESS

IN THE AGE OF AI"

Here are 6 things that MUST happen if you’re going to succeed as a professional copywriter ... and reach your professional and personal goals.

ONE. You must be able to write copy at the “elite level” so you're copy is better that AI-generated copy ... this must happen every time you work on a project. OK and mediocre won’t cut it. Your copy must be consistently excellent. You might be a direct response copywriter. You might be a branding copywriter. You might be a content writer. You might be a corporate copywriter. Whatever your copywriting role, your copy must be consistently excellent and better than AI copy. The quality of your work will place you in the “elite” level and your value to your organization will skyrocket. Do you feel you already write at the "elite" level? I do ... based on the results I have helped numerous companies achieve. However, I'm always trying to improve, always trying to get better at copywriting. Even my fellow copywriters who are the top of their game are always striving to improve.

TWO. Direct marketing and direct response copywriting. If you're already in direct response, I'll help you become an even stronger direct response copywriter. If you're not very familiar with direct marketing, then it's crucial you know how to write direct response copy. Why? Because more and more companies want a measurable ROI on their advertising spend. Advertising agencies, even agencies that pride themselves on branding, are having to move toward direct marketing. They must have copywriters who can write direct response copy. Once you know how to write direct response copy, you become significantly more valuable to your agency or company. It’s pretty simple … if you’re serious about your copywriting, you must know how to write direct response copy that generates revenue. There are two types of copywriter: the copywriter who can write direct response copy … and the copywriter who can’t. The copywriters who ignore direct response will find that their careers quickly stagnate. One way to beat AI is to prove that you're copy generates more revenue than AI copy.

THREE. Flexibility ... agility ... you must be able to write everything from PPC ads to TV ads ... and from advertorials to video scripts. Plus you must be able to switch from branding to direct response. When you can write pretty much everything, you become much more valuable to your agency or company. Companies and agencies don’t want to have to send projects to freelancers … usually. So when you can handle every type of project, you will delight your copy chief/boss/marketing director. Flexibility also gives you a big advantage over AI copy.

FOUR. You must have the right mindset … it’s a CONSTANT IMPROVEMENT mindset where you are consistently striving to improve everything about your copy. It’s also known as the “growth mindset." When you have this mindset and you are constantly striving to improve your copy, you get on the road to becoming an “elite” copywriter. The people who run your company or agency will notice that you’re trying to improve and will reward you with higher compensation and more responsibility. Your copy will be consistently stronger and generate better results. Perhaps more importantly, you will have more fun with your copy.

FIVE. Speed ... it's crucial to know how to write excellent copy quickly. I have personally worked very hard on becoming a faster copywriter. In fact, I’m one of the fastest around ... based on what other copywriters have told me. This means I can handle more work. I have maintained and even improved the quality of my copy. My experience helps but I also have some resources, like templates, that also help with speed. Again, your agency or company will find you a lot more important and valuable if you can handle projects faster.

SIX. You must know how to use AI ... intelligently. Look ... you might hate AI or you might like it. But here's the reality ... you must know how to use AI tools. Why? Because many agencies, companies, and organizations expect their copywriters and content writers to know how to use AI tools. It's a fact of life in the marketing world and you must know how to use AI ... if you want to remain relevant.

The resources in The Aspen School of Copywriting will help you build these "6 Pillars."

Let’s take a look at the different ways to learn to write copy ... and build these "6 Pillars" based on my 34 years of experience in copywriting.

Let Me Get Into More Detail … So You Fully Understand What’s In The Aspen School of Copywriting And What’s In It For You …

More detail about what you'll find in The Aspen School of Copywriting … 

EVERYTHING IN THE ASPEN SCHOOL OF COPYWRITING VAULT … OVER 350 “LOOK OVER MY SHOULDER” VIDEOS TO HELP YOU BECOME AN EVEN STRONGER COPYWRITER ... INCLUDING HOW TO USE AI ...

The “core” of The Aspen School of Copywriting is my series of over 350 “look over my shoulder” training videos. There's a "tour" of The Aspen School of Copywriting above ... plus sample videos below.

Here's how the “look over my shoulder” approach works. I write copy and I record what’s happening on video. I talk about why I’m writing the copy a certain way … and that’s how you learn to write copy. It’s a powerful way to learn to write copy and it’s the most effective way for me to learn. It will be extremely effective for you, as well.

The vault includes videos about copywriting theory. I’ve also included “practical application” videos.

By watching the copywriting theory videos, you acquire the fundamental skills. When it comes to writing copy for assignments, you go straight to the corresponding category.

For example, let’s say you need to write advertorials. Simply watch the series of modules about writing advertorials. I also include templates to help you get started.

I’ve based EVERYTHING in The Copywriting Vault on what works. You get immediate access to the same techniques I use to write high-converting copy.

Just watch … and learn … and get to that all-important “elite-level” so you can work with higher-paying clients.

SPECIAL VIDEO SERIES. “The Beauty of Marketing” … A Full Introduction to Marketing … Including Direct Marketing, Advertising, and Branding.

If you’re going to be a super-successful professional copywriter, you must understand the fundamentals and basics of marketing ... at a "professorial" level.

So in “The Beauty of Marketing” I give you those fundamentals. I explain how marketing really works plus I introduce many of the greats of marketing … and I also break down misconceptions and give the truth about what works in marketing and what doesn’t.

Understanding these marketing fundamentals will help you write stronger copy for your agency or company.

Agencies and companies expect copywriters and content writers to have a full understanding of marketing fundamentals. You get these core fundamentals in The Aspen School of Copywriting.

Additional Videos … Advice About Direct Marketing and Copywriting …

I record additional videos about a copywriting or marketing subject. I invite guests on occasion. I make the subject topical.

Office Hours …

You're invited to live events where I talk about copy and content plus answer your questions.

A Huge Swipe File ... To Help You Get Projects Started ...

Swipe that I’ve actually written for clients. No more “blank page blues” again. Live copy.

Templates To Help You Write Stronger Copy ... FASTER ...

These are the same templates I've used to write copy for some of the world's top direct marketers.

What You Can Learn From The World's Great Ads ...

Critiques of famous ads written by legendary copywriters so you understand how the greats wrote their high-converting copy and content.

Copywriting "Book Club"

“Book club” where I discuss the greatest marketing and copywriting books … why you should read them … and what you can discover from those books.

BOTTOM LINE: The Aspen School of Copywriting gives you EVERYTHING you need to develop and improve your skills so you're thriving in the age of AI.

The Most Effective Way to Learn Copywriting? … The Answer Will Surprise You …

A few years ago, I started working with an advertising agency in Australia. They wanted me to write squeeze pages and emails a certain way, based on their testing data.

How did they train me?

They recorded a series of videos where the head of the agency wrote copy. Then I watched the videos. Very quickly, I was writing high-converting copy for this client. It was the beginning of a long and fruitful relationship.

For me, the best way to learn to write copy is to watch someone else write copy while they explain what they’re doing. And there’s a Harvard study that backs up the effectiveness of this learning method.

The core element of The Aspen School of Copywriting? Over 350 “look over my shoulder” videos where you watch me actually writing copy while I explain what I’m thinking … and why I’m writing the copy a certain way.

You'll find it's a powerful and effective way to become an even stronger copywriter.

Watch Me Write Copy Using The Same Approach That’s Generated Over $550 Million in Revenue for My Clients …

In the Aspen School of Copywriting, you watch me write copy LIVE. It’s the “look over my shoulder” approach to learning.

I write the same copy, using the same strategies and techniques that have motivated hundreds of thousands of people to take action … to try products and services … over $550 million in revenue in the last 10 years.

My clients measure everything and they keep hiring me.

That’s the ultimate proof my copy works.

And you watch and learn as I show you my approach to writing copy.

Result? You know precisely how to write high-converting copy.

These “look over my shoulder” videos are only available here in The Aspen School of Copywriting. There are currently over 350 videos on the platform ... with more videos added all the time.

What Current Members Say About The Aspen School of Copywriting …

“SO WORTH MY INVESTMENT”

I started going through the modules in The Aspen School of Copywriting. At first it seemed like I was making progress that was too slow. But bit by bit I realized the slow and steady method of learning by watching “over your shoulder” was far more powerful for me not only in creating better copy but getting it done. The blueprint of doing a project, detailed in an understandable step-by-step process has been so “doable” for me that I find myself getting excited about writing copy.

With your program I have been steadily working on writing a long-form sales letter for my website AND I'm amazed that it is coming together so much better than I expected. The headlines, bullets, and the long-form sales letter modules are what I am concentrating on for this project. I plan to go through each and every module at least once because so far every module has been so worth my investment.

 Patty Grasher. Vancouver, British Columbia.

“EXCEEDING EXPECTATIONS”

“It doesn't matter how high your expectations for this course are, Scott will exceed them. Imagine one of the world's most spellbinding rock climbers fixing a camera to his hard hat, hitting the road and talking you through every handhold, move and daring leap as he traverses one impossibly daunting rock face after another, sharing insights on route and equipment selection as the action unfolds. This is how Scott takes you through the journey from the foothills of copywriting to the towering heights of expertise and true mastery. At a certain point you will turn round and be amazed how far you have come. Enjoy the view!”

Matthew Jowett. UK.

“NO-BRAINER PURCHASE”

“The Aspen School of Copywriting has been instrumental in my transformation. Frankly, I'm amazed it's not priced higher. Scott's a class act who separates fact from fiction when it comes to a successful copywriter. He tells you exactly how to do it. From A to Z. A no-brainer purchase.

Brian Cassata.

“Helped me develop as a copywriter”

“I took a role as a copywriter. I had a lot of content writing experience but I needed to know more about writing direct response copy as my company wanted me to have copywriting skills, too. The Aspen School of Copywriting has provided exceptional training ... all in one place. I now feel confident writing all types of copy. I thoroughly recommend The Aspen School of Copywriting to all copywriters. The amazing resources have helped me develop as a copywriter."

M.M. In-House Copywriter. Inc. 5000 B2B Company.

MY PERSONAL GUARANTEE ... THE ASPEN SCHOOL OF COPYWRITING MUST HELP YOU BECOME A STRONGER AND MORE VERSATILE COPYWRITER ... OR CANCEL AT ANY TIME ...

The Aspen School of Copywriting MUST Work for You … Or Cancel Your Membership …

The Aspen School of Copywriting must provide you with all the resources you need to become an even stronger copywriter.

The content must help you become a versatile, faster, and more productive copywriter. You will never have to spend money on any type of additional training again … saving your company or agency TENS OF THOUSANDS OF DOLLARS.

In short, The Aspen School of Copywriting must back up all the promises on this page … and I’ve made a lot of promises.

If The Aspen School of Copywriting fails in any way, simply cancel your membership. You will not pay anything again. And if you opted for the annual plan and if you're not happy, let me know within 30 days of enrollment and I'll issue a prompt and courteous refund.

Will You Make the Right Decision For Your Future?

Now you have a simple choice …

You can be a the copywriter who never really wants to improve ... and never really moves forward ...

OR …

You can join The Aspen School of Copywriting and gain immediate access to the resources you need to become an even stronger copywriter ... plus reach your personal and professional goals.

I know you’re going to make the right decision for your future. I look forward to welcoming you to the community of copywriters who are serious about their professional development and reaching their goals. And remember ... your company or agency will probably pay for access.

To Your Success,

Scott Martin

Copywriter

Founder

The Aspen School of Copywriting

Epic Bonus Content and Training ... FREE When You Enroll in The Aspen School of Copywriting ... Check Out These Powerful Bonuses You Can ONLY Find Here ...

BONUS 1. 

109 Advanced-Level Copywriting Techniques.

My 401-Page Book. FREE.

For a limited time, I'm including special access to my latest book: 109 Advanced-Level Copywriting Techniques. In this book, you'll discover ...

The personal and professional techniques I've used to move my career from "pure rookie" to established professional copywriter and content writer.

• My #1 copywriting technique … NOBODY talks about this technique yet it’s CRUCIAL for powerful copy. 
• How to deal with difficult clients.
• How to find awesome clients.
• Who to follow in the copywriting world … and who to avoid. Yes … that’s a copywriting technique and it’s super-important for your growth and development as you strive to join the ranks of the elite level copywriters.
• The headline formula I always use to grab the attention of the reader and guide them into my copy. 
• Why watching a certain TV channel will help your copy. 
• Understanding your biggest copywriting enemy. 
• How to organize copy so the prospect sells themselves on the product or service. 
• My advice about life outside copywriting and how this impacts your copy … these thoughts will surprise you. 
• Why PERSUASION is NOT a copywriting technique. Here's what to use instead.
• The right way to organize bullets … and the wrong way. 
• Why I believe that going to the pub or bar is an awesome copywriting technique. Seriously. 
• How to discover what the prospect really wants. Get this technique right and your copy will convert like crazy. 
• Gary Bencivenga and the power of the “red shirts.” 
• The technique used by total “amateurs” and why you must avoid this technique. 
• One technique I have used to become one of the fastest copywriters around. 
• The surprising way I get ideas and inspiration. 
• My surprising approach to the presentation of numbers and specificity. 
• How to differentiate a product in a crowded marketplace. 
• Why “story” is usually a total waste of time. 
• How to determine the right length of copy. Clayton Makepeace taught me this technique. 
• The right way to position pricing ... and the wrong way.
• Understanding what Eugene Schwartz wrote about successful copy.
• Writing copy across all platforms ... it's easy when you do this.
• 17 ways to present the all-important proof.
• Whether it's a good idea to dive into a niche.
• What you can learn from newspaper and magazine journalists.
• My proven technique for overcoming objections.
• The key to smashing even a long-standing control.
• One powerful copywriting tactic I always use ... mediocre copywriters never use this.
• Why carefully-constructed repetition can be your friend, provided you do this ...

There's more ...

1. Proven Copywriting Techniques … The techniques I've used to become a successful copywriter and content writer.
2. More Than Copywriting Techniques … career advice plus advice about the business of copywriting.
3. The Techniques You Need to Become a Stronger Copywriter so you move your career forward … and reach your ultimate professional and personal goals.
4. Packed With Powerful, Proven Advice and Information ... 401 pages and 82,500 words.
5. Discover What The Top Clients Are Looking For  ... this will surprise you.
6. Advice And Instruction From a Successful Copywriter … based on my experience, my mistakes, and my successful moves.
7. SPEED: Spend Less Time Writing Copy because the techniques will speed up your copywriting.
8. Keep Your Copywriting Career Moving In The Right Direction so you make the most of your time and don’t take expensive and annoying wrong turns on this journey. I took a lot of those wrong turns … I will help you avoid these costly mistakes.
9. Thought-Provoking Advice ... some potentially controversial techniques that will change the way you think about copywriting.
10. Become More Valuable To Your Clients ... because you're a stronger and more versatile copywriter.
11. Theory and Practical Application … I give you both in this manual to help you build your copywriting skills.
12. Understand Who To Follow ... and who to avoid. You will only gain this clarity here.
13. Build A Rock-Solid Mindset that helps you thrive and constantly improve … VITAL for success as a copywriter. It works for me.
14. FREE … People have paid $200 for this information but it's FREE when you enroll in The Aspen School of Copywriting.

BONUS 2. 

What You Can Learn From The Greats of Copywriting ... Including Gary Bencivenga ... FREE.

You can, and must, learn from the most successful direct response copywriters. These are the copywriters who have generated the most revenue. This series starts with 29 exclusive videos going through each of the famous "Bencivenga Bullets." It's crucial for every copywriter, content writer, and marketer to understand the Bencivenga Bullets at a professorial level.

I'll be adding more content about these great copywriters. I've learned so much about copywriting from John Caples, Dan Kennedy, Clayton Makepeace, Joe Sugarman, Eugene Schwarz, and others. You'll learn from these great copywriters, too.

BONUS 3. 

Road Map To Copywriting Success ... FREE.

Module 16 of The Aspen School of Copywriting. You'll get access to 10 exclusive videos that show you how some of the top copywriters have become successful ... and how you can be successful in copywriting. There are lots of different ways to become a great copywriter.

Module 16A. Road Map to Copywriting Success. Introduction.

Module 16B. Road Map to Copywriting Success. My Journey Thus Far.

Module 16C. Road Map to Copywriting Success. Clayton Makepeace.

Module 16D. Road Map to Copywriting Success. More Clayton Makepeace.

Module 16E. Road Map to Copywriting Success. David Ogilvy.

Module 16F. Road Map to Copywriting Success. Carline Anglade-Cole.

Module 16G. Road Map to Copywriting Success. Specialization and Niche.

Module 16H. Road Map to Copywriting Success. Bob Bly and Dan Kennedy.

Module 16I. Road Map to Copywriting Success. Gary Bencivenga.

Module 16J. Road Map to Copywriting Success. Creating the Road Map.

BONUS 4. 

Testing Techniques ... FREE.

In direct marketing, testing is where the "magic" happens. You MUST understand how testing works and how to test effectively ... if you're going to be a successful copywriter. I've run thousands of tests so I know how this works. I share this information with you.

BONUS 5. 

33 Thoughts About Direct Marketing ... FREE

I admit it ... I'm a direct marketing geek. I love direct marketing and people who are in the business. In this PDF, I discuss what works in direct marketing, based on my 30 years in this industry.

BONUS 6. 

Copywriter Success ... What It Really Takes ... FREE

Straight talk about being a successful copywriter. Eight exclusive videos where I dig deep into what must happen if you're going to have a successful career. You will only get this advice here.

BONUS 7. 

Marketing And Sales Foundations ... FREE

Every company you work with will expect you to understand sales and direct marketing. It's mandatory. So this series of videos gives you over 3 hours of video content that gives you a powerful introduction to the foundations of marketing and sales.

Module 70A. Marketing and Sales Foundations. Introduction.

Module 70B. Marketing and Sales Foundations. Role of The Copywriter.

Module 70C. Marketing and Sales Foundations. Marketing Myths.

Module 70D. Marketing and Sales Foundations. Lists. Traffic. Offers. RFM. Testing.

Module 70E. Marketing and Sales Foundations. Greats of Marketing. Ethics.

Module 70F. Marketing and Sales Promotions. Proof.

Module 70G. Marketing and Sales Foundations. Mathematics of Marketing. Final Thoughts.

BONUS 8. 

Exclusive Podcasts About Copywriting, Direct Marketing, and Content 

... FREE

These podcasts will help you with developing your career and with techniques. The podcasts are only available here.

Podcast: The Perfect Copywriter Website.

What your website needs to look like ... and how it must generate excellent leads for you.

Podcast: Importance of Enthusiasm.

If you're boring and dull with potential clients and employers, you're toast. Let's keep that from happening.

Podcast: Dealing With Client Problems.

A client, or the company you work with full-time, can give you challenges. Let's overcome those and, better still, keep them from happening.

Podcast: Interviewing Potential Clients and Employers.

Yes ... a potential client or employer will be interviewing you, but you need to interview them, as well. This podcast reveals what you need to ask when you're speaking with a company or agency.

Podcast: My Interview with Brandon Uttley.

I had a fun conversation with direct marketer and web expert Brandon Uttley about how to prosper in the digital world.

Podcast: Getting Started As A Copywriter.

Just getting going? This podcast is for you.

Freelancer? Looking For Awesome Clients? I've Got A Special Opportunity For You ... 

If you're a freelancer, one of the keys to your success is finding and keeping great clients. So ... at checkout, you can gain access to a special video: 23 Surprising Places To Find Great Clients.

This two-and-a-half hour video presentation will help you understand how to:

Find the top clients who will pay you well.

• Work with clients who are easy to work with and treat you with respect.
• Avoid the really awful clients and companies.
• Spot the great potential clients before other clients.
• Approach potential clients before other copywriters contact them.
• Avoid places like Upwork where you're probably going to get bad clients.
• And much, much more.

This special video presentation is only available here and will totally change how you look at the client-finding process ... so you work with a much stronger group of clients.

People have paid $100 for this video but I'm making it available for just $47 when you enroll in The Aspen School of Copywriting.