Crucial Information For Copywriters, Editors, and Content Writers ... Everyone Who Writes ...
Discover How To Write Powerful Headlines That Draw Readers Into Your Copy and Content
The Most Important Skill You Must Have As A Writer Is Writing Headlines
Introducing ...
HEADLINE WRITING SECRETS
A Video Presentation Where I Show You How to Write Powerful Headlines.
The Headline Writing Techniques I've Used to Generate Over $500 Million in Revenue For The World's Top Marketers.
QUICK SUMMARY
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AVAILABLE FOR THE FIRST TIME ... HEADLINE WRITING SECRETS ...
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The Headline Writing Techniques I Use For Copy And Content
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An Essential Video For Copywriters, Content Writers, Editors, Journalists, and Everyone Who Writes For A Living.
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The Right Way To Create Headlines ... And The Wrong Way ...
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Low Introductory Price.
From the desk of Scott Martin, Professional Copywriter. Aspen, Colorado.
The most important skill you must master if you're a professional writer is writing headlines. You must know how to write powerful headlines or nobody will read your copy or content.
On this page, you're going to discover how to gain access to a video presentation titled: HEADLINE WRITING SECRETS. In this video, I reveal the techniques I have used to generate tens of millions in revenue for many of the world's top marketers.
Once you start implementing these techniques, three things can happen.
- More people will read what you write.
- Conversion will improve as you test headlines.
- You will become a stronger writer/editor.
This presentation is for ...
- Direct response copywriters
- Branding copywriters
- Content writers
- Corporate writers
- Every professional marketing writer who works in the agency or corporate environment
- Copywriters who want to develop their skills so they can work for top agencies, marketers, and companies.
Let's take a look at what you’ll find in HEADLINE WRITING SECRETS.
HEADLINE WRITING SECRETS
A Video Presentation
Techniques For Writing Attention-Grabbing Headlines
HEADLINE WRITING SECRETS is a 70 minute video where I show you how to write powerful headlines. Here's what I cover ...
PART 1. Introduction to Headlines. What works and what doesn't.
PART 2. Headline Writing Formulas. The two I always use.
PART 3. Famous Copywriters And Their Approach To Writing Headlines. Different approaches can work.
PART 4. Using Headline Templates. You receive the same templates I use and I show you how to use them.
PART 5. Subject Lines, Subheads, Bullets ... the same techniques apply.
PART 6. Look Over My Shoulder ... as I write headlines "live."
PART 7. The Headline "Deck" And How To Organize This. Very few copywriters understand this crucial process.
PART 8. More Learning. How to build your headline writing skills further.
Here’s What You’ll Discover In HEADLINE WRITING SECRETS
- How to speed up the headline writing process.
- Famous headlines and what you can learn from them.
- Should a headline be long or short? My surprising answer.
- How to test headlines and why that's so important.
- My 6 "go to" headlines and why I use them over.
- The headline template one company uses all the time and why they use it.
- What you can learn from books, newspapers, and magazines.
- Writing powerful subject lines, subheads, and bullets.
- The difference between direct response headlines and branding headlines.
- Why simplicity is crucial and how to achieve this in your headline writing.
- Why there's no need to get "crazy" in headlines.
- The headline writing technique used by total “amateurs” and why you must avoid this technique.
- Why your research is so crucial for awesome headlines.
- How to get your clients to write great headlines ... this will surprise you.
- What to do with the headlines you don't use.
- My surprising approach to the presentation of numbers and specificity in headlines.
- Writing headlines across all platforms ... it's easy when you do this.
- And much, much more …
Remember ... the techniques I show you are the ones I use when I write copy for my clients.
Let Me Introduce Myself …
The “Quiet” Copywriter …
Here to Help You Succeed
I’m Scott Martin and I’ve been writing copy for 34 years. I specialize in direct response copywriting. I also write branding copy, content, and corporate copy.
It’s extremely unlikely you’ve heard of me. I don’t speak at conferences. I’m not into social media. I’m not on the podcast circuit, etc.
However, if you have Googled “direct response copywriter” you’ve found my website most likely. I rank ‘on page 1’ organically for this and other search terms.
Let me detail some recent achievements:
> Over $550 million in revenue for my clients in the last 10 years.
> $1.5 million a month in revenue for a $19 ebook thanks to a video sales letter (VSL) I wrote.
> Helped launch one of the biggest dietary supplements: Nugenix.
> Over 400 long-form promotions for one client … NBC Universal/The Golf Channel …
Just a few of my clients …
- Revolution Golf/The Golf Channel/NBC Universal
- Direct Digital (Nugenix, SlimScience, and Instaflex brands)
- The Jim McLean Golf Schools
- JW Player
- Credit Suite
- Kajabi
- DFO Global
- Agora
- Simon & Schuster
- Crazy Egg
- Dan Kennedy/Glazer-Kennedy Insider's Circle
- Al Sears
- Beachbody
- Healthy Directions
- Unbounce
- Digital Marketer (Ryan Deiss and Perry Belcher)
- The Motley Fool
I’ve written 18 books … including two about copywriting. I’ve also been a panelist at the AWAI Bootcamp.
Here’s what a super-famous copywriter said about me at the AWAI Bootcamp …
“A top copywriter. Someone you should get to know.”
Am I boasting? No. I simply want you to feel confident that the information here is coming from a successful practicing copywriter and not a "guru" who has never written copy.
The Only Way to Measure Success in Our Space …
I’ve written controls that are still running. Plus my clients measure everything and they keep hiring me. I’m a practicing copywriter. I’m busy helping my clients generate millions in revenue … which is one reason I don’t speak at events and it’s why you likely haven’t heard of me. I’m writing copy, not speaking.
As further proof I’m getting it done, let me give you another testimonial from one of the world’s top direct marketers, Brian Kurtz.
“When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical are ‘curiosity’ and ‘passion.’
“Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with. He's an A+ copywriter.”
I’ll say it again … my clients measure everything and they keep hiring me.
I’m SO glad this section of copy is over. Why? Because I don’t like boasting. But it’s important you understand the following ...
I know how to write copy that motivates people to try and purchase products and services. And my clients happily pay significant sums for my skills. I'm happy to share how I write copy ... so you reach your personal and professional goals.
Video Plus Coaching
Video Access And Coaching For $397
Video Plus A 90 Minute Coaching Call
CLICK HERE
16 Reasons To Invest In HEADLINE WRITING SECRETS
- Proven Headline Writing Techniques … The techniques I've used to become a successful copywriter and content writer.
- You Can Only Find These Here ... I have never before revealed these techniques.
- More Than Headlines … understand how to write subheads, subject lines, bullets, and more ...
- Learn The Skill You MUST Have As A Copywriter ... from an experienced copywriter.
- The Techniques You Need to Become a Stronger Copywriter so you move your career forward … and reach your ultimate professional and personal goals.
- Learn How To Organize Headline Decks ... a crucial skill.
- Advice And Instruction From a Successful Copywriter … based on my experience, my mistakes, and my successful headlines.
- SPEED: Spend Less Time Writing Headlines because the techniques will speed up your headline writing.
- Thought-Provoking Advice ... some potentially controversial techniques that will change the way you think about headlines.
- Become More Valuable To Your Clients ... because you're a stronger and more versatile copywriter.
- Theory and Practical Application … I give you both in this video to help you build your headline writing skills.
- Your Company or Agency Will Pay For Access ... because they want you to succeed and 99% of companies have a budget for training materials.
- Understand How Different Copywriters Approach Headlines ... to gain a broader perspective you can take to your writing.
- Really Valuable Bonus Item ... my personal headline writing techniques.
- Get My Personal Advice ... there's a coaching option and I rarely offer coaching.
- A super-affordable price … WAY less than alternatives like conferences, coaching, mentoring, and everything else.
If You’re Serious About Your Writing, HEADLINE WRITING SECRETS Is For You.
Is this video a good fit for you?
Let’s take a look …
This Video is PERFECT for you if …
- You’re ambitious and want to become the best copywriter or content writer you can be.
- You love writing and you really want to learn this crucial skill.
- You want to be more versatile … and faster.
- Your agency or company wants you to be a stronger copywriter ... if you work for an agency or company.
- You’re relatively new to copywriting and want to learn proven headline writing techniques .
The Headline Writing Techniques That Have Helped Me Generate Over $500 Million in Revenue for My Clients …
I've quietly been one of the most productive copywriters anywhere.
In this video, you gain access to the same headline writing strategies and techniques that have motivated hundreds of thousands of people to take action and try hundreds of products and services.
My clients measure everything and they keep hiring me.
That’s the ultimate proof my copy works.
And now I'm revealing my headline writing secrets.
Result? You know precisely how to write high-converting headlines.
These techniques are only available in this video.
Work for An Agency or Marketing Department?
Your Boss Will Be DELIGHTED When You Want Access To This Video
When you say to your boss, "I want this video ... so I improve my headline writing skills," everyone in your company's or agency's management will be ECSTATIC. Why?
Because it sends a message to everyone in your agency or company that you want to become a stronger copywriter or content writer, and, as such, will help the company or agency become more successful. Remember ... every successful organization needs strong copywriters who can write powerful headlines.
Remember, there's a 99% probability your company or agency will say "yes" when you ask for access to this video. Plus there's a 99% probability your agency or company will pay for it.
Get This Special Bonus
My Headline Templates.
As you'll discover in HEADLINE WRITING SECRETS, I use templates when I write headlines, subheads, subject lines, and bullets.
You'll gain access to these when you gain access to HEADLINE WRITING SECRETS.
- Use only proven headlines.
- Speed up the headline writing process.
- These will help you with other parts of your writing.
- All based on winning headline formulas.
A Serious and Powerful Investment In Your Headline Writing Skills
Save Thousands of Dollars and Hours of Time ...
I'll let you in on a secret ... I've invested over $100,000 of my own money in my copywriting education and development. The result? I've had a successful career and I work with many of the world's top marketers.
I've placed what I've learned along my copywriting journey in HEADLINE WRITING SECRETS. And with pricing starting at just $97 for access, it's an awesome value.
It's a total bargain, especially when you consider the bonus. And if you're not happy with what you discover in HEADLINE WRITING SECRETS, you can get a full refund. Details are below.
And one more thing ... HEADLINE WRITING SECRETS will speed up your headline writing and save you hours of time every week.
So scroll up right now and choose your option.
“Can’t I Just Find This Stuff for Free?” You’re Asking …
Here’s My Surprising Answer …
YES … you can find lots of free resources about copywriting and headline writing on the Internet.
But 99.9% of the free material on the Internet is raw garbage. It’s either wrong … or it’s from copywriters who don’t know what they’re doing. Or both. Can you take a risk with your copywriting and content writing skills by getting bad advice?
To get HEADLINE WRITING SECRETS in your arsenal, there’s a small investment. But you can be TOTALLY certain you’re getting instruction and advice from a copywriter whose copy regularly produces revenue ... and knows how to write really powerful headlines.
So you can get free information from some people who say they're a great copywriter ... or you can invest just $97 and get information from a proven copywriter.
Serious About Success?
Take These Steps Now …
Take these steps right now …
- Scroll up to choose the option that works best for you.
- You'll get access to the video presentation.
- If you chose the coaching option then we'll schedule a time to meet plus you'll get all the content.
- Look for regular emails from me with additional copywriting thoughts ... for free.
- Watch your copywriting career move in the right direction as you become a stronger, faster, and more versatile copywriter.
It’s a comprehensive video about writing powerful headlines.
MY PERSONAL GUARANTEE ... HEADLINE WRITING TECHNIQUES MUST HELP YOU BECOME A REALLY GREAT COPYWRITER ... OR I'LL SEND YOUR MONEY BACK TO YOU ...
This video MUST work for You … or I'll return your money.
HEADLINE WRITING SECRETS must provide you with techniques to help you become awesome at writing headlines.
In short, this manual must back up all the promises on this page … and I’ve made a lot of promises. If you're not happy with this video presentation, let me know within 90 days and I'll provide a full prompt refund.
Will You Make the Right Decision For Your Future?
Now you have a simple choice …
You can be the "OK" at writing headlines and not motivate people to read your content/copy ...
OR …
You can invest in HEADLINE WRITING SECRETS and gain immediate access to the resources you need to become an even stronger headline writer ...
I know you’re going to make the right decision. I look forward to welcoming you to the community of copywriters who are serious about their professional development. And remember ... your company or agency will probably pay for access to this video ... if you're employed by a company.
To Your Success,
Scott Martin
Copywriter
Founder
The Aspen School of Copywriting and Presenter, HEADLINE WRITING SECRETS.
Questions About This Video and This Offer?
Please enter your information below. I'm happy to answer your questions.
Want Some Personal Coaching?
A Lot of People Have Asked Me To Provide Personal Coaching ... It's Available Here ...
Choose "The Video Plus Coaching" offer above and you'll get access to the manual plus the option of 90 minutes of my time to help you accelerate your progress.
We can go through some copy and I’ll let you know, with grace and dignity, what I’m seeing. We can also talk about your goals and I'll provide some advice and guidance.
This Video Is For All Copywriters
I’m a direct response copywriter. So you might think HEADLINE WRITING SECRETS is only for … direct response copywriters.
But HEADLINE WRITING SECRETS is for all copywriters …
- Branding
- Conversion
- Content
- B2B
- Corporate
Yes … it’s for every type of copywriter and writer.
WHAT PEOPLE HAVE SAID ABOUT MY COPY
SHUT DOWN THE SERVERS
Scott’s copy created such a storm of sales that it literally took out our servers from time to time. JUSTIN TUPPER. Founder, Revolution Golf.
PASSION
When I look at the most important traits that have been evident with every great copywriter I have ever met and worked with, the two which are most critical to be present in all they do are "curiosity" and "passion." Scott Martin has both of these key components in abundance ... and they show up all the time when he dives deep for any client he has ever worked with. And as a key member of my mastermind group for top level direct response marketers, copywriters, and entrepreneurs, his curiosity and passion are always on display through the questions he asks ... and the advice he gives based on his experience working with many of the world's top direct marketing companies. Brian Kurtz, Titans Marketing LLC.
HE GETS RESULTS
Scott Martin is a rare find—a copywriter who understands how to motivate customers to call or get out their credit cards and buy! He has a genuine enthusiasm for great copy, is fun to work with, hits his deadlines on time, but most of all—he gets results! Will Swayne, Founder, Marketing Results.
PROFESSIONAL
Scott Martin is a joy to work with... super responsive, humble, professional, and courteous. Ryan Markish, Director of Copy, Legacy Research, Agora.
WE USE HIM AGAIN AND AGAIN
Unlike most copywriters, Scott has a great understanding of direct response copy. The kind that actually makes you money instead of merely filling the page with prose! That's why we use him again and again. Andrew Wood, President, Legendary Marketing.
ACCOUNTABLE
I was impressed with Scott’s commitment to our project – every deadline was met, every email and phone call was returned. He provided multiple ideas and solutions and went above what I expected. I feel like that level of accountability is hard to find these days. International Direct Marketing company, Baltimore, Maryland.
GO-TO COPYWRITER
My go-to trusted direct response copywriter ... I've worked with Scott on many, many projects for over 4 years now – and I am not only continually impressed with his writing, but his ability to understand and sell such differing businesses. Scott's willingness to get the job done right and on time has always meant he is my go-to trusted copywriter. He is the only copywriter I have worked with who will jump on a call at midnight to discuss a landing page! He writes in pure direct response style and he genuinely knows how to write to sell. Scott is dedicated to every project with the right turnarounds, excellent responsiveness, and a commitment to get things right for the client. Most of all, he has a great sense of humor and will not let you down. Sophie Paulin, Account Executive, Brisbane, Australia.
TOP COPYWRITER
“Top copywriter. You should get to know him.” Bob Bly. 2017 AWAI Bootcamp.
